Luxury and leisure just met in the Gulf, as Dubai-based hotel group Jumeirah revealed on Wednesday plans for a debut capsule collection with designer Faiza Bouguessa.

Titled as Jumeirah Heritage Club, the exclusive capsule debuts on Thursday, November 6 in a linkup with the Dubai-based fashion house Bouguessa. Inspired by coastal nostalgia and a sense of belonging, the collection will be available to shop worldwide.
 
Founded in 1997, Jumeirah is one of the world’s leading luxury hotel and resort chains. It is controlled by the Al Maktoum family, the rulers of Dubai, and manages some 30 properties internationally including Dubai’s iconic sail-shaped Burj Al Arab. The chain also encompasses Maldivian island resort at Jumeirah Olhahali Island; art-inspired Jumeirah Capri Palace in Italy, and a modern twist on a British classic at Jumeirah Carlton Tower in London.

Blending Bouguessa’s signature minimalism with Jumeirah’s elegance, the new fashion capsule evokes  the textures, colours and silhouettes of the region’s. most iconic coastal destinations. From the sun-drenched tones of old Jumeirah to the tranquil lines of the sea, each piece nods to the spirit of Dubai’s original shoreline, where Jumeirah’s story first began.

“Jumeirah has always represented the heart of Dubai — a place that evokes emotion, memory, and a distinct sense of belonging. From the beginning, our conversations centred on capturing that quiet elegance and translating it into pieces that feel both modern and familiar. Inspired by the textures and rhythm of coastal Dubai, the collection reinterprets its effortless sophistication through Bouguessa’s minimalist lens, blending simplicity and structure with a sense of nostalgia that bridges past and present,” said Faiza Bouguessa, founder and creative director at Bouguessa in a release.
 
She has created a unisex capsule that includes a refined edit of elevated essentials: jumpers, T-shirts, and caps in clean, contemporary cuts. A minimalist logo lock-up runs throughout, with select pieces featuring an image of Jumeirah Burj Al Arab, a building that that redefined luxury hospitality a quarter century ago.
 
“Jumeirah Heritage Club is a timeless tribute to our origins along Dubai’s coast and the refinement in our brand’s continued evolution. Luxury hospitality and fashion share a common clientele, both of whom are looking for emotional connection through design, storytelling and experience. The connection between these two worlds is defining a new era of experiential luxury, blending creativity, craftsmanship and care to deliver meaningful moments. That spirit defines Jumeirah. It is where worlds meet, a majlis of global culture, conversation and connection,” added Michael Grieve, Jumeirah’s chief brand officer.
 
Jumeirah also boasts a score of properties in the Gulf, along with hotels and resorts in China, Bali, and Spain.