New Balance’s UK business saw its profit jumping last year, rising to £191.7 million from £143.9 million in 2024 as it saw sales and margin growth across Wholesale and Direct to Consumer.
New Balance SuperComp Rebel – Divulgação
In these two channels, it said “both consumer demand and brand strength continued to increase”.
The company continued to invest in the UK last year, particularly in both the running and football categories, and this clearly paid off, driving sales higher and strengthening its cash flow.
Turnover increased by 24.7% versus 2024. Growth was seen, as mentioned, across Wholesale and DtC, as well as Intercompany channels.
The gross margin of 46.9% improved against 45.7% in 2024 due to a higher level of DtC sales and supply chain benefits.
Operating profit of 20.1% improved against 2024 when it was 19.5%, helped by the improved sales, the gross margin and cost base management. Controlling costs “continues to be a primary focus”.
The company’s strong year came despite some brands and retailers struggling in Britain during the period. Nike, for instance, has had a tough time of it of late and JD Sports, one of the biggest UK names in sportswear retail, has also found it hard igniting meaningful growth.
But New Balance continued to plug away at the UK market and has done the same this year. For instance, in 2026 it has activated a pie & mash shop takeover for the London Marathon product launch, named Olivier Kamp its EMEA retail director, staged a major TfL website takeover, and opened various pop-ups.
