Menswear brand Moss has launched its AW26 looks, enlisting friends of the brand to present the season’s ‘In Good Company’ message.
MOSS
It brings together ‘friends, old and new… [to] celebrate connection and community”, drawing in an “eclectic cast of creatives, models and menswear obsessives who have a close relationship with the historic British label.”
The result, we’re told, was chemistry on set and “a sense of warmth across the images”.
The wider message is that In Good Company is meant to “inspire by last-minute get-togethers, meaningful conversations, and the relationships that carry us through the colder months.”
The cast included actor/content creator Tom Manders; model/designer/Moss collaborator Robbie Jr Kwapong; and the hosts of podcast ‘Dress Well Dad Well’. The group also featured Moss staff, photographers, influencers and a few friends of the brand “with nine-to-five jobs and a love of tailoring”.
It follows strong summer and pre-spring campaigns featuring ‘Bring Back Stories’ in April, aimed at the man who “travels light but lives life to the full” and in January, its ‘Beyond Between’ campaign featured a “contemporary wardrobe… made for life in unpredictable conditions”.
