Vespa unveils ready-to-wear collection at Galeries Lafayette Champs-Élysées in Paris

Renowned for its scooters since 1946, the Italian brand Vespa is expanding its lifestyle footprint with a dedicated pop-up store at Galeries Lafayette Champs-Élysées in Paris, where it is unveiling both its latest scooter model and a ready-to-wear collection. Located on the first floor and spanning approximately 50 square metres, the temporary store will be open until February 5.

The spotlight is on the Vespa 946 Snake, a model developed in collaboration with the Neubauer dealership and inspired by the serpent as a tribute to the lunar calendar. With its frosted, iridescent tones, the scooter evokes wintry landscapes— a theme replicated in the accompanying gender-neutral fashion collection. The line includes coats, jackets, and trousers, alongside accessories such as a €270 scarf, a €145 wool neck warmer, and €160 gloves, all mirroring the scooter’s sleek, minimalist aesthetic.

Looking to establish a presence in the ready-to-wear market, Vespa also showcased its latest fashion collections at Who’s Next, the trade show held in mid-January at the Porte de Versailles exhibition centre in Paris.

Vespa is no stranger to fashion, having collaborated with Dior in 2020. The brand officially debuted its first lifestyle apparel collection in 2024, further cementing its evolution beyond the motorcycling world.