Fashion

Urban Outfitters sees 10% uptick in holiday sales

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January 14, 2025

Urban Outfitters Inc. announced on Monday a 10% uptick in holiday sales for the two months ending December 31, on the back of solid comparable retail growth and sales lifts at Anthropologie and Free People.

Urban Outfitters sees 10% uptick in holiday sales. – Urban Outfitters

The Philadelphia-based apparel retailer said total retail sales increased 7%, with comparable retail segment net sales increasing 6%.

The increase in retail segment comparable net sales was driven by high single-digit positive growth in digital channel sales and low single-digit positive growth in retail store sales.

By brand, comparable retail segment net sales increased 9% at the Free People Group and 10% at the Anthropologie Group, but decreased 4% at Urban Outfitters.

Wholesale segment net sales increased 29% driven by an increase in Free People wholesale sales. The company’s Nuuly segment net sales increased 55% primarily driven by a 53% increase in average active subscribers.

For the eleven months ended December 31, total company sales increased 7% compared to the prior-year period. Comparable retail segment net sales increased 3%, driven by mid single-digit positive growth in digital channel sales and low single-digit positive growth in retail store sales. 

During the year, the company opened a total of 45 new retail locations including 26 Free People stores (including 15 FP Movement stores), 12 Anthropologie stores and 7 Urban Outfitters stores. It also closed 12 retail locations including 6 Urban Outfitters stores, 4 Anthropologie stores and 2 Free People stores.

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