Topshop has been gradually releasing information linked to its full-scale comeback this year and the latest news this week is that two major European names will stock the now-online-only label in their physical stores.
The Cara Delevingne image of Topshop’s Instagram page
Reports said both France’s Printemps and Denmark’s Magasin du Nord (which used to be owned by Debenhams) will carry the relaunched brand. And in Ireland, department store McElhinneys will also be a stockist.
On Tuesday, the retailer’s Instagram page also showed a picture of supermodel-turned-actress Cara Delevingne with the words: “Introducing Cara Delevingne. A bold new era begins. Sign up at Topshop.com to be the first to know about the launch.”
That was the first hint of the fact that the brand is in mid-August launching a curated 30-piece edit in a collab with Delevingne in to kick off its high-profile comeback.
It’s a fitting link-up given her first appearance in a Topshop campaign was in 2010 with the model later being the solo face of the brand’s AW14 campaign.
Delevingne said: “As a London girl, Topshop was the place where fashion felt fun, fearless, and full of possibilities. Coming back to Topshop now is more than a return – it’s about starting something new. This collection is about owning your style, your story, and feeling empowered to express that every day.”
As for the stockist news, it’s known that it will be available in other European locations as well as stores beyond the continent but their names haven’t yet been revealed, although the brand is already available at Nordstrom in the US through an earlier deal.
There’s also expected to be a single wholesale partner for the UK that will see the label available in UK physical locations in its home market again.
Topshop and sibling brand Topman were part of the failed Arcadia Group and were bought by e-tail giant ASOS post-pandemic in early 2021 when Arcadia was broken up.
Topman
ASOS took them online-only and later relaunched them. But ASOS’s own problems got in the way of a full-on comeback and this year control of the business was acquired by Heartland. The holding company of the family behind Denmark’s Bestseller deepened its close links with ASOS (it already has a major stake in the company) buying 75% of Topshop/Topman for £135 million, with ASOS retaining the minority stake and distribution rights.
The plan is for a big relaunch of the two labels with teasers building up to this including a one-day London pop-up in May, a gamified teaser campaign and ‘coming soon’ holding pages for a new webstore. There will also be a major Topshop/Topman runway show for AW25 in London next month.
“Africa is not here to be discovered; Africa is here to be recognised.” With that assertion, Lulu Shabell, founder and CEO of the Lulubell Group, launches Álké Ball, an institution dedicated to securing global recognition for African fashion.
The institution’s work is underpinned by the Álké Fund – The Álké Ball
Grounded in art, heritage, knowledge, and enterprise, the Álké project seeks to catalyse a decisive shift: from sporadic visibility to an intentional, structured, unified and globally influential African authority. Its name is drawn from the word “Álkébulan,” regarded by some as among the oldest known names for the African continent.
“Before the modern vocabulary of luxury, there was Africa”
Drawing on her experience across more than 20 African countries, Lulu Shabell has supported designers, helped to expand the African fashion industry, and forged international connections through the Lulubell Group. Under her leadership at Álké Ball, a pan-African collective of designers, archivists, curators, researchers, and creative strategists has taken shape.
Together, they advance a shared thesis: that long before silk, cotton, and the modern vocabulary of luxury, there was Africa- a place where pattern was a language, textiles a code, and clothing a philosophy. In Africa, fashion has never been purely decorative; it was, and remains, a testament to lineage, mastery, and thought.
Taking action through a fund
At the heart of Álké’s mission is the Álké Fund, a permanent, continent-wide financing structure designed to ensure the long-term stability, independence, and global competitiveness of Africa’s creative industries. The Álké Fund will invest strategically in four interconnected pillars that support Africa’s creative sovereignty.
Álké Ball is the brainchild of entrepreneur Lulu Shabell – Lulubell Group
To advance education and skills, Álké will create pathways for the next generation of creators, artisans, and entrepreneurs, ensuring that intergenerational knowledge is actively passed on rather than lost (which is also the mission of 54 Faces, an association co-led by Judy Sanderson). The institution will also focus on manufacturing and production capacity, strengthening local value chains, and accelerating innovation across both artisanal and industrial systems.
A first edition in Cape Town
Álké Ball will mobilise around archives, the preservation of craft expertise, and research: safeguarding African textile histories, indigenous knowledge systems, and craft techniques through documentation, conservation, and active use. Finally, the collective will work to develop African brands by promoting sustainable commercial growth, operational stability, and long-term international expansion.
According to Lulu Shabell and the pan-African collective, the fund is not merely a financial instrument. It is also a concrete response to decades of underinvestment in Africa’s creative and cultural industries. Its inaugural edition will take place in Cape Town, with subsequent editions rotating among Africa’s cultural capitals.
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Lululemon was making headlines last week as its CEO exited but it had more upbeat news on Sunday as Lewis Hamilton made a personal appearance at the Regent Street, London, flagship store to to celebrate the launch of The Lewis Hamilton Edit, a curated 36-piece capsule personally selected by the champion racing driver.
André Maestrini and Lewis Hamilton – Lululemon
Importantly too, joining Hamilton in-store for photos was Lululemon’s new interim CEO, André Maestrini, marking his first public appearance in the role and highlighting the company’s focus on innovation, as well as stressing that there’s no vacuum at the top of the company’s leadership tree.
Hamilton became a Lululemon ambassador earlier this year and made an unannounced appearance in the store.
Available exclusively at the Regent Street location and on the brand’s UK webstore, the Edit brings together Hamilton’s favourite menswear and womenswear pieces from the brand’s Winter 2025 collection — “each style chosen for its high performance and elevated aesthetic, all filtered through the distinctive personal style he’s renowned for”.
The appearance may have been unannounced but there were plenty of fans gathered outside to see him in a full look from the Edit as he greeted the crowd, signed autographs, and posed for photos.
The first 100 people in the queue also received Lululemon products signed by Hamilton and he was also helping staff style looks and wrap gifts behind the tills.
Such appearances are hugely important for stores at this time of year as they compete to attract customers.
In a report of around 40 pages, the Dutch NGO Changing Markets casts doubt on polyester’s virtuous image, suggesting it releases far more microplastics than virgin polyester, according to research conducted at Çukurova University in Turkey.
Shutterstock
The university carried out tests on 51 “representative” garments from the product ranges of the brands Adidas, H&M, Nike, Shein, and Zara. The document, reviewed by FashionNetwork, indicates that recycled polyester sheds 54.8% more microplastic particles. The NGO believes this figure may even be an underestimate.
Changing Markets argues that the polyester presented as recycled by Shein is not actually recycled. This appears to be borne out by the platform itself, as the word “recycled” has disappeared from the product pages of certain items. According to the study, this “polyester fraud” is commonplace in the textile industry, with the study noting evidence of similar practices at H&M and Nike.
When Shein products are excluded from the analysis, the volume of microfibres released is 72% higher than for virgin polyester. The document also notes that microfibres from recycled polyester are 20% smaller than those released by virgin polyester.
Use of bottles under scrutiny
Why the disparity? The study offers little explanation, simply noting that recycling processes, whether chemical or mechanical, weaken polymer chains, creating shorter, more imperfect molecular structures.
However, this is not the study’s main focus, which primarily targets the conversion of plastic bottles into polyester, with 98% of recycled polyester not coming from recycled textiles and clothing. Changing Markets likens this to a form of greenwashing, and argues that the practice misleads consumers about the supposed environmental virtue of these products.
The study was unable to compare shedding due to the lack of virgin polyester at Zara and of uniform materials at Adidas. The material marketed by Shein is suspected of not actually being recycled. – Changing Markets
“Recycled polyester has become a practical solution for the industry, allowing brands to claim progress in reducing their reliance on virgin plastic while increasing overall synthetic fibre production,” reads the study. “Textile Exchange data makes this clear: although recycled polyester volumes increased last year, its overall market share fell from 12.5% to 12%, as virgin polyester grew even faster.”
Disputed findings
Nike proved the most polluting (for both virgin and recycled fabrics), ahead of Adidas: Nike’s recycled polyester shed over 30,000 fibres per gram of garment on average, nearly four times more than H&M and seven times more than Zara.
Adidas maintains that it sees “an environmental benefit in using recycled polyester,” a spokesperson told AFP, because “no crude oil needs to be processed and plastic waste is reused.”
“Compared with virgin polyester, it generates far fewer greenhouse gas emissions,” continued the German sportswear company, citing other scientific studies, such as that by the NGO Microfibre Consortium, which find no significant differences between recycled and virgin fibres when it comes to microfibre shedding.
“The H&M Group shares concerns about the environmental impact of fibre fragments,” the Swedish brand told AFP, pointing out that polyester accounts for only 22% of its production and saying it is working in particular on “research into production processes that reduce the release of particles.”
For now, Nike, Shein, and Zara have not responded to AFP’s requests regarding the study’s findings.
FashionNetwork.com with AFP
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