Fashion

Tiffany & Co. opens new flagship at Iguatemi São Paulo

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January 10, 2025

Tiffany & Co. has opened a new flagship store in Brazil at Iguatemi São Paulo.

Tiffany & Co. opens new flagship at Iguatemi São Paulo. – Tiffany & Co.

The flagship store spans 408 square meters across two floors and features a design inspired by the House’s iconic Fifth Avenue flagship, The Landmark.

The store’s exterior, conceptualized by Brazilian firm Metro Arquitetos, incorporates custom glass tubes crafted in Germany and finished in Brazil. Inside, the flagship blends Tiffany’s signature elegance with local artistry, featuring works by prominent Brazilian artists João Carlos Galvão and Humberto Campana.

The flagship introduces several new experiences to Brazil, including a dedicated space for Tiffany & Co. watches, an All About Love section featuring the brand’s iconic engagement rings, and a bespoke High Jewelry salon.

Iguatemi São Paulo is the first shopping mall of Brazil and currently welcomes 50,000 visitors a day. Tiffany & Co. joins other luxury brands including Armani, Ermenegildo Zegna, Louis Vuitton, Chanel, and Ferragamo.

“As one of Latin America’s most iconic shopping destinations, Iguatemi São Paulo continually redefines the luxury retail experience,” said Cristina Betts, CEO Iguatemi. 

“Welcoming Tiffany & Co.’s flagship store reinforces our mission to bring the world’s most esteemed brands to Brazilian consumers, while celebrating the vibrancy of our culture.”

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