Thom Browne opens new store in Florida’s Palm Beach

Thom Browne has opened its latest store in Florida’s Palm Beach, as the New York luxury fashion brand looks beyond mega cities to expand its retail footprint.

Located in the Royal Poinciana Plaza Playhouse, a luxury retail precinct that spans 180,000 square feet, the new Thom Browne Palm Beach store covers 1,500 square feet, retailing men’s, women’s, and kids’ wear, along with home, accessories, beauty and lifestyle collections.

Outside, visitors are greeted by wooden slat blind-covered windows, which lead inside to a reimagination of the namesake designer’s mid-century style office — a grid of wood-lined lattice ceiling lighting, surrounded with floor-to-ceiling silver travertine stone walls and flooring, with punches of Maison Jansen and Mccobb etageres, and metal railing throughout.

The shop is separated into two areas, the ready-to-wear floor, alongside alcoves of the brand’s eyewear, footwear, handbag sand beauty collections.

“Being in Palm Beach feels so good, mixing my world of classic Americana prep with the Palm Beach style feels so natural,” said Browne. “I couldn’t think of a better location for our newest store.”

To celebrate the opening on March 1, the brand launched a special partnership in collaboration with Sant Ambroeus, featuring a branded Thom Browne seersucker ice-cream cart and private luncheon for visitors.

Founded in 2001, Thom Browne is today sold across 300 department store and specialty boutique doors across 40 countries and through 137 retail stores, flagships and shop-in-shops in key cities such as New York, London, Milan, Tokyo, Hong Kong, Beijing, Shanghai, Seoul, San Francisco, Singapore, Vancouver, Boston, Miami and Kobe.

In 2018, the American brand was acquired by Italian luxury firm Zegna Group, which currently retains 92% ownership.