Spanx has teamed up with L’Enchanteur, the brand created by twin sisters Dynasty and Soull Ogun, on the launch of a denim and jewelry capsule collection.
Spanx teams up with L’Enchanteur to launch denim and jewelry capsule. – Spanx
The collaboration introduces a collection of specialty jewelry designed to complement the launch of Spanxsculpt ReDefine—a denim line designed to enhance the lower silhouette and showcase Spanx’s “best at bottoms” promise.
The embellishments for the Spanxsculpt ReDefine collection, include three attachment styles: belt loop chains, belt loop clasps, and oversized safety pins. Customers can personalize their denim with a suite of 10 interchangeable charms, featuring Spanx-red gemstones, a pair of crossed legs inspired by Spanx’s original packaging, and L’Enchanteur’s signature key and mask totems. Zodiac symbols and an iconic “booty” charm round out the collection.
“We’re thrilled to collaborate on this exciting denim capsule with L’Enchanteur, a brand that shares our passion for innovation through design,” said Katie Weeks, VP of brand marketing at Spanx.
“This partnership highlights our commitment to empowering women who are driving change in industries and inspiring future creators, just as Spanx’s founder set out to do 25 years ago. The exclusive accessory capsule collection is the perfect complement to Spanxsculpt ReDefine, which introduces first-to-market technology, blending style with groundbreaking innovation.”
This marks L’Enchanteur’s first major brand partnership since winning the 2024 CFDA/Vogue Fashion Fund Award.
“We are very excited to partner with such a dynamic, revolutionary brand such as Spanx,” said Dynasty.
”Our collab with Spanx sets the tone for the blend of technology and design, paving the way for a new vision across industries. Immersing ourselves in body consciousness with awareness in our form, fitting the way we continue to envision ourselves.”
