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Skims expands to four stores in Mexico

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January 8, 2026

Mexico remains a key market for Skims as it expands internationally, with the brand now operating four stores. Notably, the local operation, run by Retail Fashion Group, a subsidiary of Grupo Sordo Madaleno, makes Mexico the only Latin American market where the brand maintains both a physical and digital presence. 

Skims reaches four stores in Mexico – Skims

The most recent opening took place in Los Cabos, inside the Animal Village shopping centre, which aims to establish itself as a new fashion and luxury destination in the region. This location joins the stores previously opened at Artz Pedregal and Antara in Mexico City, as well as at Andares in Guadalajara.

In the US, Skims operates around 20 stores and recently opened its first store in Dubai, marking further progress in its shift towards a model with a larger physical footprint. The company has reiterated that this approach will be a priority in the coming years, alongside the expansion of its portfolio of categories.

Co-founded in 2019 by Kim Kardashian together with Jens and Emma Grede, the brand has built its brand positioning on an inclusive sizing approach and a product offering centred on shapewear, underwear and minimalist basics.

Its recent growth has been underpinned by a significant capital injection: in November it reported securing $225 million in new funding, lifting its valuation to $5 billion.

According to the company, the funds will be used to expand its shapewear, sportswear, and clothing lines, as well as to strengthen its retail presence and accelerate its international expansion.

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New Balance names Olivier Kamp retail director EMEA

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January 9, 2026

Oliver Kamp has been appointed retail director EMEA at New Balance, stepping down from his role at Lacoste after nine years with the brand.

New Balance names Olivier Kamp retail director EMEA. – New Balance

In his new role, he will oversee retail strategy and operations across Europe, the Middle East and Africa. The move positions him within a brand experiencing strong global momentum and continued investment in retail and innovation.

Commenting on the appointment, Kamp said he was drawn to New Balance’s heritage, athletic credibility and innovation-led mindset.

“Stepping into my new role at New Balance as retail director EMEA fills me with a mix of excitement, curiosity & drive. It’s a brand with real momentum, a heritage with substance & an athletic, innovation-focused mindset that resonates deeply with me. I’m genuinely looking forward to contributing to the next stage of this journey,” Kamp announced on LinkedIn. 

Kamp’s departure marks the end of a nearly decade-long chapter at Lacoste, where he most recently served as retail and omnichannel director for Central and Northern Europe.

Prior to joining Lacoste, Kamp served as head of retail for the DACH region at Mammut Sports Group AG and previously held the same role at Quiksilver.

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Vichy taps Emily DiDonato as global brand ambassador

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January 9, 2026

Vichy Laboratoires has named model and wellness advocate Emily DiDonato as its new global brand ambassador. 

Vichy taps Emily DiDonato as global brand ambassador. – Vichy Laboratoires

In this role, DiDonato will star in the brand’s new skin and hair care campaigns, as well as serve as its voice on social media.

The appointment comes as the dermocosmetics brand sharpens its focus on integrative health, with DiDonato’s new ambassadorship serving as a springboard for this shift.

“I was drawn to Emily’s genuine embodiment of our brand values, and I am thrilled to welcome her to the Vichy Laboratoires family,” said global brand president of Vichy Laboratoires, Vincent Chauvière.

“In addition to being a talented model and a beloved personality, Emily is also an inspirational voice in the beauty and wellness conversation, widely trusted to lead a path for people to maximize their skin and hair health, inside and out.”

DiDonato began her modelling career at 17 and has since fronted major global campaigns and appeared in leading fashion and beauty titles including Vogue, Elle and Harper’s Bazaar. Alongside her fashion career, she has built a parallel platform centred on wellness, earning certifications as a nutrition coach and yoga instructor.

“I can’t believe that today I join the Vichy Laboratoires family as their Global Brand Ambassador,” said DiDonato. 

“I feel the Vichy innovations and campaigns always capture this link between health and beauty, which I fully advocate for. Vichy is an iconic French dermo brand that empowers people to become the healthiest version of themselves, and I’m very excited to show you what we’ve been up to!”

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Louis Vuitton opens monogram pop-up in New York City

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January 9, 2026

Louis Vuitton announced on Thursday the opening of a monogram-dedicated pop-up space in New York City, celebrating 130 years of the French maison’s iconic design.

Inside the Louis Vuitton monogram pop-up in Soho – Courtesy

Located in Soho, the hotel-inspired monogram pop-up hosts a series of immersive rooms dedicated to the Parisian brand’s iconic styles — the Speedy, Keepall, Noé, Alma, and Neverfull, alongside new and exclusive monogram editions.

Shoppers can visit the Keepall Lobby and Noé Champagne Bar, before entering the Alma Terrace, while a dedicated Care Services area demonstrates Louis Vuittons’s savoir-faire, as guests to bring their pieces to get restored.

Guest are also privy to an exclusive personalization services, including hot-stamping and distinctive patches available solely at the pop-up store.

First created in 1896 by Georges Vuitton as a tribute to his father, the Louis Vuitton monogram has become a veritable icon of luxury for the brand.

The monogram pop-up in New York City is open now through April.

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