Mexico remains a key market for Skims as it expands internationally, with the brand now operating four stores. Notably, the local operation, run by Retail Fashion Group, a subsidiary of Grupo Sordo Madaleno, makes Mexico the only Latin American market where the brand maintains both a physical and digital presence.
Skims reaches four stores in Mexico – Skims
The most recent opening took place in Los Cabos, inside the Animal Village shopping centre, which aims to establish itself as a new fashion and luxury destination in the region. This location joins the stores previously opened at Artz Pedregal and Antara in Mexico City, as well as at Andares in Guadalajara.
In the US, Skims operates around 20 stores and recently opened its first store in Dubai, marking further progress in its shift towards a model with a larger physical footprint. The company has reiterated that this approach will be a priority in the coming years, alongside the expansion of its portfolio of categories.
Co-founded in 2019 by Kim Kardashian together with Jens and Emma Grede, the brand has built its brand positioning on an inclusive sizing approach and a product offering centred on shapewear, underwear and minimalist basics.
Its recent growth has been underpinned by a significant capital injection: in November it reported securing $225 million in new funding, lifting its valuation to $5 billion.
According to the company, the funds will be used to expand its shapewear, sportswear, and clothing lines, as well as to strengthen its retail presence and accelerate its international expansion.
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