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Schuh releases second ‘Same, But Different’ SS25 brand campaign

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Four months on and fashion footwear retailer Schuh returns with the second instalment of the ‘Same, But Different’ SS25 brand campaign that celebrates “individuality, connection and culture”.

The campaign, which challenges audiences to ‘Reject the Mundane’ moves the concept on to ‘Together Hits Different’, which focuses on the “intersectional crossroads where two people meet, who use their freedom of self-expression to act as a catalyst for their communities”.

Schuh said the campaign “is a tribute to the beauty of finding togetherness in our differences and the strength of unity – where personal style, shared passions and culture come together.”

It spotlights three duos – “six trailblazers who are shaping the future through fashion, music and sport – each telling their own story of identity, allyship, and belonging”.

They are Blackpool FC forward Jake Daniels and Baezians FC co-founder Nicole Chui “redefining what it means to belong in sport”; plus-size content creator Alessia Golfetto and disability advocate Georgia Stannard “redefining fashion on their own terms”; and instrumentalist Geo Jordan and DJ Clara Rosa who use “music as a force for connection”.

The campaign brings their stories to life through a mix of “behind-the-scenes moments, candid snapshots and striking portraits”. 

Stephanie Legg, chief marketing officer at Schuh, said: “Our customers are at the heart of everything we do. ‘Together Hits Different’ is a celebration of the unique voices in our community, and the strength that comes from embracing our differences.

“With this campaign, we want to inspire our customers to own their individuality, follow their passions and express themselves in whatever way feels right for them – without limits or expectations.”

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Allbirds reports steep revenue decline in 2024

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28 minutes ago

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March 12, 2025

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Sustainable footwear and lifestyle brand Allbirds announced on Tuesday fourth-quarter net revenue fell to $55.9 million, as the footwear firm grappled with international distributor transitions and planned retail store closures.

Allbirds reports steep revenue decline in 2024. – Allbirds

The San Francisco-based sustainable footwear and apparel company said that sales decreased 22.4% for the three months ending December 31, as a result of lower unit sales within its direct business.

For the full-year 2024, net revenue decreased 25.3% to $189.8 million versus a year ago. As a result of the plummeting sales, the U.S. company reported a net loss in 2024 of $93.3 million, or $11.87 per basic and diluted share.

“2024 was a year of progress both operationally and financially,” said Joe Vernachio, chief executive officer. 

“We strengthened our operating model, driving gross margin expansion and cost reduction, while also bolstering Allbirds’ international presence via new distributor agreements. Importantly, we reignited our product and marketing engines, which is expected to fuel improvement in trend in the second half of the year, including our return to top line growth in the fourth quarter. We are continuing to operate with financial discipline as we focus on further advancing our plans around product, marketing, and customer experience.”

Looking ahead, the company expects 2025 net revenue to be in the range of $175 million to $195 million, with U.S. net revenue of $145 million to $160 million.

For the first quarter of 2025, net revenue is expected to be in the range of $28 million to $33 million, with U.S. net revenue of $22 million to $25 million. 

The company’s outlook for the full year reflects approximately $18 million to $23 million of negative impact to revenue associated with the transition from a direct selling model to a distributor model in international markets, as well as the closure of 20 Allbirds stores in the U.S., encompassing 2024 and year-to-date 2025.

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American Eagle sees annual revenue below estimates as 2025 off to slow spending start

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59 minutes ago

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March 12, 2025

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Reuters

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March 12, 2025

American Eagle Outfitters annual revenue below expectations on Wednesday, joining other major U.S. apparel makers that expect a demand slowdown as shoppers battle the likelihood of pressured budgets again.

American Eagle

Apparel makers and retailers such as Walmart, opens new tab and Target have struck cautious expectations for the year as an uncertain economy burdened by U.S. President Donald Trump‘s seesaw tariff announcements has turned shoppers discerning on buying non-essential items.

“Entering 2025, the first quarter is off to a slower start than expected, reflecting less robust demand and colder weather,” said CEO Jay Schottenstein.

The company expects fiscal 2025 revenue to decline in the low-single digit percentage range, while analysts were expecting a 2.97% rise, according to data compiled by LSEG.

Shares of American Eagle rose 2% in extended trading after slightly edging past quarterly revenue estimates.

Its quarterly revenue fell to $1.61 billion, from $1.68 billion, compared to the analysts’ estimate of $1.60 billion, according to data compiled by LSEG.

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EU to impose counter tariffs on $28 billion in US goods

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2 hours ago

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March 12, 2025

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Reuters

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March 12, 2025

The European Union will impose counter tariffs on 26 billion euros ($28 billion) worth of U.S. goods from next month, the European Commission said on Wednesday, ramping up a global trade war in response to blanket U.S. tariffs on steel and aluminium.

Reuters

U.S. President Donald Trump‘s increased tariffs of 25% on all steel and aluminium imports took effect on Wednesday as prior exemptions, duty free quotas and product exclusions expired.

The European Commission said it will end the current suspension of tariffs on U.S. products on April 1 and will also put forward a new package of countermeasures on U.S. goods by mid-April.

The suspended tariffs apply to products ranging from boats to bourbon to motorbikes, and the EU said it would now start a two-week consultation to pick other product categories.

The new measures will target around 18 billion euros in goods, with the overall objective to ensure that the total value of the EU measures corresponds to the increased value of trade impacted by the new U.S. tariffs, the EU said.

The proposed target products include industrial and agricultural products, such as steel and aluminium, textiles, home appliances, plastics, poultry, beef, eggs, dairy, sugar and vegetables.

“Our countermeasures will be introduced in two steps. Starting with 1 April and fully in place as of 13 April,” Ursula von der Leyen, the president of the European Commission, said in a statement.
“We are ready to engage in meaningful dialogue. I have entrusted Trade Commissioner Maros Sefcovic to resume his talks to explore better solutions with the U.S.,” von der Leyen added.
 

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