Four months on and fashion footwear retailer Schuh returns with the second instalment of the ‘Same, But Different’ SS25 brand campaign that celebrates “individuality, connection and culture”.
The campaign, which challenges audiences to ‘Reject the Mundane’ moves the concept on to ‘Together Hits Different’, which focuses on the “intersectional crossroads where two people meet, who use their freedom of self-expression to act as a catalyst for their communities”.
Schuh said the campaign “is a tribute to the beauty of finding togetherness in our differences and the strength of unity – where personal style, shared passions and culture come together.”
It spotlights three duos – “six trailblazers who are shaping the future through fashion, music and sport – each telling their own story of identity, allyship, and belonging”.
They are Blackpool FC forward Jake Daniels and Baezians FC co-founder Nicole Chui “redefining what it means to belong in sport”; plus-size content creator Alessia Golfetto and disability advocate Georgia Stannard “redefining fashion on their own terms”; and instrumentalist Geo Jordan and DJ Clara Rosa who use “music as a force for connection”.
The campaign brings their stories to life through a mix of “behind-the-scenes moments, candid snapshots and striking portraits”.
Stephanie Legg, chief marketing officer at Schuh, said: “Our customers are at the heart of everything we do. ‘Together Hits Different’ is a celebration of the unique voices in our community, and the strength that comes from embracing our differences.
“With this campaign, we want to inspire our customers to own their individuality, follow their passions and express themselves in whatever way feels right for them – without limits or expectations.”
