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Sarah Benady appointed as chief executive officer

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Nazia BIBI KEENOO

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March 11, 2025

Simon Porte Jacquemus has appointed Sarah Benady as his brand’s new chief executive officer. The French executive joins from Celine, where she previously served as president of North America. Her appointment, long speculated in the media, is now confirmed. Benady officially takes on the role on March 4, 2025, following a months-long vacancy after Bastien Daguzan departed in December 2023.

Sarah Benady – Jacquemus

“In direct collaboration with Simon Porte Jacquemus, she will oversee the brand’s leadership and strategy to ensure its growth and support its ambition to become a leading global luxury house,” Jacquemus stated in a press release.

Benady brings a prestigious career background, having played a key role in the international expansion of French brands. “With experience across both emerging premium labels and established luxury players,” the company noted, “Sarah Benady is widely recognized by her peers and teams for her vision and leadership. Her ability to build high-performing teams and foster a corporate culture centered on people and impact has left a lasting mark throughout her career.”

Since 2021, Benady has served as president of Celine North America, where she worked alongside Hedi Slimane to drive the brand’s expansion in the region under LVMH. A graduate of HEC Paris, she began her career in Hong Kong at Cartier as a marketing project manager. In 2010, she joined Printemps as head of merchandising before moving to The Kooples a year later, where she led international expansion and later became head of North America. In 2017, she took on the role of chief executive officer for North America at ba&sh.

After more than a decade in New York, Benady returns to Paris to spearhead Jacquemus’ expansion at a time of rapid acceleration. Her appointment comes just one month after she announced a beauty line partnership with L’Oréal, which also acquired a 10% stake in the Parisian brand.

The label, which still relies heavily on e-commerce and a multi-brand retail network, has begun expanding its physical retail presence. After opening its first store on Avenue Montaigne in Paris in September 2022, followed by a Dubai location in 2024, operated in partnership with the Chalhoub Group, Jacquemus has just opened a boutique in Los Angeles. This follows the late 2024 opening of a store in SoHo, New York, as well as another in London on New Bond Street.

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Debenhams in two-year sponsorship deal with The Jockey Club

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In-the-news Debenhams has turned its attention away from corporate matters to tell us the brand is heading to the races. The digital department store has signed a two-year partnership deal to sponsor The Jockey Club and its premier racecourses.

Specifically, the ‘Debenhams Day Spa’ is to launch at four of the UK’s key fixtures, creating “unrivalled moments of glamour and excitement” to deliver immersive race-day beauty experiences at some of the most prestigious fixtures on the racing calendar across 2025-2026.

It all begins with the upcoming Cheltenham Festival (15-18 March), followed by Epsom’s Derby Festival (7-8 June), Sandown Park (5-6 July), Newmarket’s July Festival (12-14 July), and the Grand National Festival in 2026.

We’re told the partnership unites “two British icons in retail and racing, blending Debenhams’ legacy of championing personal style and self-expression with The Jockey Club’s heritage of elegance and performance”. And the aim is “creating a modern space for racegoers to indulge in the very best of fashion and beauty from Debenhams”.

The Day Spas are luxury pop-up destinations that will provide spectators with interactive beauty moments and touch-ups using L’Oréal Luxe products (Lancome, YSL, Prada, Armani and Viktor + Rolf).

The spas will also feature pieces from the Coast at Debenhams fashion collections.

Beyond race-day activations, the partnership includes year-round branding across The Jockey Club’s 15 racecourses, “delivering consistent exposure to race-day audiences and an average ITV viewership of 400,000 across 85 fixtures annually”.

Dan Finley, CEO of Debenhams, said: “Horse racing embodies elegance, excitement and unforgettable memories – values that align perfectly with our ethos. Our Debenhams’ Day Spas will offer racegoers an irresistible opportunity to unwind, indulge and feel their very best throughout the day.”
 

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New Balance launches new ‘Made in UK’ silhouette

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Best-know for its trainers, New Balance is increasingly turning its attention to the comfort/leisure footwear sector.

Described as a “new market opportunity for New Balance”, the introduction of the new ‘Made in UK Allerdale’ comes about as the brand “looks beyond only retro running by capitalising on a shift towards a more formal and tailored approach to fashion”, according to New Balance creative design manager Sam Pearce.

The ‘Allerdale’ is the latest addition to its ‘Made in UK’ collection with the all-new model “combining the brand’s “walking shoe heritage and contemporary design for a more formal aesthetic”.

Designed for both “comfort and elegance”, the Allerdale’s craftsmanship and style is paired with the brand’s signature FuelCell cushioning comfort technology.

The model features a cupped sole unit, with heavy-duty stitching and a hiking-inspired tread. Made with premium leather and suede, the shoe is finished with minimalist branding marked by an embroidered flying New Balance logo.

Pearce added: “Building on the legacy of our revolutionary Hiker models, and our lesser-known walking collection of the 1980s – which were also made in England – this design was born and named by its very surroundings. The ‘Allerdale’ is a modern expression of a classic style, built for those who want to walk their own path.”

The Allerdale, in brown leather, will be available globally online from 20 March.

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eBay links with Nick Knight, Lara McGrath “to reimagine pre-loved fashion”

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eBay continues to develop its fashion resale category introducing a “groundbreaking” editorial and fashion film project, ‘The Goat Dancer’, culminating in the launch of an inspirational fashion edit.

The digital retail giant is “championing the transformative potential of pre-loved fashion sourced entirely on eBay” by joining forces with fashion photographer Nick Knight, stylist Lara McGrath and creative film/photography venue ShowStudio to develop the project.

With McGrath having established “an inventive and outré approach to styling” and Knight being “captivated by the stylist’s ability to layer and style pre-loved garments into visionary ensembles”, the stylist documents mirror portraits of herself in public changing rooms. 

The ShowStudio collaboration brings that creative spirit to life “offering a treasure trove of fashion finds – all £50 and under – ready to be revived and reimagined”.

From scoring Jil Sander shoes for £30 to finding beauty in a Per Una chiffon top, repurposing a kimono into a fishtail skirt, or transforming a bedspread into a dramatic cape, “the project showcases the endless possibilities of second-hand fashion reimagined”. 

With old-school glamour inspiring the hair look for the shoot created by Eugene Souleiman, and noughties-inspired make-up by Lynski, Knight and McGrath “crafted a surreal visual narrative that highlights the potential of reimagining fashion through sustainability and artistry”.
 
Live-streamed on ShowStudio, the shoot “celebrates individuality, reinvention, and the thrill of uncovering hidden gems in pre-loved fashion on eBay—proving that style, creativity, and sustainability go hand in hand”.

To celebrate the collaboration, eBay has also curated an exclusive ShowStudio x Lara McGrath edit featuring secondhand fashion pieces inspired by the shoot, “inviting designers to reimagine archival and pre-loved styles into fresh, relevant works of art that transcend time”.

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