Simon Porte Jacquemus has appointed Sarah Benady as his brand’s new chief executive officer. The French executive joins from Celine, where she previously served as president of North America. Her appointment, long speculated in the media, is now confirmed. Benady officially takes on the role on March 4, 2025, following a months-long vacancy after Bastien Daguzan departed in December 2023.
Sarah Benady – Jacquemus
“In direct collaboration with Simon Porte Jacquemus, she will oversee the brand’s leadership and strategy to ensure its growth and support its ambition to become a leading global luxury house,” Jacquemus stated in a press release.
Benady brings a prestigious career background, having played a key role in the international expansion of French brands. “With experience across both emerging premium labels and established luxury players,” the company noted, “Sarah Benady is widely recognized by her peers and teams for her vision and leadership. Her ability to build high-performing teams and foster a corporate culture centered on people and impact has left a lasting mark throughout her career.”
Since 2021, Benady has served as president of Celine North America, where she worked alongside Hedi Slimane to drive the brand’s expansion in the region under LVMH. A graduate of HEC Paris, she began her career in Hong Kong at Cartier as a marketing project manager. In 2010, she joined Printemps as head of merchandising before moving to The Kooples a year later, where she led international expansion and later became head of North America. In 2017, she took on the role of chief executive officer for North America at ba&sh.
After more than a decade in New York, Benady returns to Paris to spearhead Jacquemus’ expansion at a time of rapid acceleration. Her appointment comes just one month after she announced a beauty line partnership with L’Oréal, which also acquired a 10% stake in the Parisian brand.
The label, which still relies heavily on e-commerce and a multi-brand retail network, has begun expanding its physical retail presence. After opening its first store on Avenue Montaigne in Paris in September 2022, followed by a Dubai location in 2024, operated in partnership with the Chalhoub Group, Jacquemus has just opened a boutique in Los Angeles. This follows the late 2024 opening of a store in SoHo, New York, as well as another in London on New Bond Street.
