Bollywood celebrity Samantha Ruth Prabhu has launched Mile Collective with co-founders Harshita Motaparthi and Pravishta Nadella as a comfort-driven activewear and lifestyle label, designed for Indian bodies.
Mile Collective’s first looks – Mile Collective
“Mile Collective reflects how I choose to live today,” said Mile Collective’s co-founder Samantha Ruth Prabhu in a press release on January 15. “Movement, for me, isn’t just about fitness. It’s about balance, intention, and ease through the day. I found myself reaching for Mile every single day; it became a habit. The pieces look effortlessly fab, feel like a soft cloud yet snug in all the right places, and the colours are just beautiful. It’s comfort you can feel and clothing that makes your day feel better.”
The brand is a new incarnation of Mile Active, which was originally established in 2023 by Harshita Motaparthi with the aim of creating activewear specifically for Indian body types and the county’s climates. Pravishta Nadella later joined as co-founder then Samantha Ruth Prabhu also came on board as a co-founder, drawn in by the brand’s focus on wellness, according to the label.
Now, Mile Active has been reimagined as Mile Collective, with the aim of sparking a new phase of growth and expanding its offering. Mile Collective’s debut collection is titled “OnTheGo” and seeks to take the wearer from workouts to travel and lounging at home with minimalist separates in hues including charcoal and burgundy. Mile Collective’s e-commerce website is scheduled to launch soon to offer its clothing pan-India.
“Mile was never about pushing harder,” said brand co-founder Harshita Motaparthi. “It was about creating pieces that feel good to live in. Mile Collective is an extension of that thinking. Clothes that support your day, without demanding anything from you.”
