Sustainable performance wear brand Reflo has introduced its “pioneering” ‘Reloop by Reflo’ technology into teamwear in a move we’re told is “set to redefine the sportswear industry”.
It said its introduction is driven by the fact hundreds or thousands of people working for a sport team [means] this kit is often unusable by the end of a season, therefore being discarded… one of many contributing factors to the staggering 92 million tonnes of fabric waste generated annually”.
In response to this growing crisis, Reloop said it offers a “groundbreaking alternative, ensuring teamwear waste no longer ends up in landfill”.
Already involved in motor racing as the official teamwear supplier for Jaguar TCS Racing, Nissan Formula E Team and Andretti Formula E, Reloop technology is now also being utilised by a number of Formula E racing teams, in addition to professional sports, with multiple teams, football clubs and other sports planning to integrate this innovation into their kits throughout 2025.
“This widespread adoption highlights the growing demand for sustainable solutions in the sportswear industry and reflects Reflo’s commitment to helping teams lead the charge in environmental responsibility”.
Reloop garments are crafted from 100% monofibre recycled materials, specifically designed to be recycled at the end of their lifecycle, “creating a sustainable circular process that eliminates material waste”.
Rory MacFadyen, business co-founder, said: “Reloop is a true game-changer for the sportswear industry. We’ve always been committed to transforming how performancewear and teamwear is made. With Reloop, we’ve developed a fibre-to-fibre circular solution that allows us to recycle old kits into new offerings, fundamentally shifting the industry towards sustainability.
“As more teams across multiple sports embrace this innovation, Reloop is set to drive meaningful change in the sportswear industry, proving that high performance and environmental responsibility can go hand in hand.”
