Contemporary women’s fashion brand Rareism has strengthened its brick-and-mortar footprint in India with the launch of its fourth store in Hyderabad in the southern city’s Gateway Mall, opening on December 20.
A view of Rareism’s new Hyderabad address – Rareism
“Hyderabad represents a high-growth market with exceptional consumer demand, making it the ideal next step in Rareism’s South India expansion,” said Rareism’s chief brand officer Abhishek Srivastava in a press release. “The incredible welcome we’ve received from Hyderabad’s fashion community made Gateway Mall the natural choice for our next outlet, its premium footfall and affluent catchment put us right where our loyal customers shop. This expansion signifies our unwavering commitment to deepening roots across South India and capturing this region’s immense potential.”
The store will cater to Hyderabad’s urban professionals and has a minimalist, bright aesthetic. Designed to create a calm, uncluttered environment which highlights each garment on display, the store measures 1,852 square feet and opens with Rareism’s spring/ summer 2026 collection.
Along with its day-to-night selection for women, the store also features a curated ‘Rare Ones’ section, catering to boys aged four to 14 years old. The House of Rare’s menswear label Rare Rabbit is already present inside the mall as this new launch seeks to reinforce the business’ multi-brand ecosystem.
The House of Rare now counts 46 stores across India. The business’ Rareism label launched in Bengaluru in 2019 and recently reported crossing Rs 200 crore in revenue.
The website of ultra-fast-fashion giant Shein won’t be closed down in France during the year-end festivities. In the early afternoon of Friday December 19, a French court has rejected the government’s request for a three-month suspension of Shein, following the discovery of illicit products on the Singapore-based marketplace.
Shein
The public prosecutor’s statements during the hearing of December 5, indicating that a total ban on the site would be disproportionate in terms of EU jurisprudence, did suggest that the court’s decision would go in that direction. But it remains a setback for the French government which, two weeks ago, in a post-hearing statement, reiterated it expected Shein to be heavily sanctioned.
The Paris court has turned down the government’s request for tough measures, pursuant to article 6-3 of the law safeguarding trust in the digital economy, to be taken against Shein.
The government had asked for the marketplace to be blocked or, at the very least, temporarily suspended, following the discovery on its digital aisles of some products like sex dolls looking like very young girls, category A arms, and banned pharmaceuticals.
At the December 5 hearing, the defence attorneys for Shein condemned what they termed a political “conspiracy.”
Shein admitted the products in question had been on sale, but defended itself by stating that they had been immediately withdrawn following the alert, and that it had then taken appropriate action. Shein, which was founded in China but is now based in Singapore, reckon it had responded adequately, even suspending its French site of its own accord.
After November 5, the only products sold by Shein in France are the clothes in its ultra-low-cost, constantly changing collections, made in China mostly using synthetic fabrics. While the site is carrying out a “complete audit” and is working to correct any “flaws.”
However, so long as the site remains accessible, the regulatory and judicial tussle is far from over. France has also asked the EU to impose sanctions on Shein.
Sportswear specialist Runners Need has partnered with Ochy, the artificial intelligence-powered running analysis app “to bring advanced gait and form assessment to stores across the UK”.
Runners Need
Its introduction marks the first time a UK retailer has offered runners an in-store movement analysis powered entirely by AI and signals “a major step forward for the running industry,” we’re told.
Enhancing the need to embrace cutting-edge technology “to elevate the customer experience and transform the traditional shoe-fitting journey”, Ochy’s platform “transforms this process into a fast, science-backed, and highly accessible experience” delivering “informed results in under a minute”.
The two firms said the new service provides detailed insights into asymmetries, stride mechanics, and shoe compatibility.
Rear-view gait analysis is free within 30 days “when a pair of shoes is purchased online or in-store. For a more comprehensive evaluation, side-view analysis is available for £25, providing deeper insight into running mechanics, including the rear-view assessment at no additional cost. Without a shoe purchase, the rear-view gait analysis is priced £15.
Andy Dopson, head of Retail at Runners Need, said: “Whatever our customers goals are, we want to make sure that they have confidence that their shoes will help them achieve it.”
There’s been quite a few end-of-year updates from shopping centres and all of them are upbeat after a busy 2025.
Image: British Land
Sheffield’s Meadowhall is one of them, noting it has been a strong year of exchanges on new leases covering 300,000 sq ft of the destination, 80% retail and 20% hospitality, including renewals from 19 tenants.
It said visitor numbers “have also remained consistently high”, headlined by its busiest Black Friday weekend in six years (262,981 visitors across the three days), while October’s school half-term was also the strongest in six years (457,000 visitors representing a 9.7% year-on-year increase).
Meanwhile, commercial brand activations continued to “perform effectively” throughout 2025, including standout initiatives from Trinny London and Jo Malone.
And, of course, new openings and expansions are the lifeblood of any centre with Meadowhall announcing fast-expanding novelty retailer Miniso has just joined its roster while fashion lifestyle brand TK Maxx has extended its presence there, “concluding a strong year of leasing activity and retail performance”.
TK Maxx has added an adjacent unit to create a 19,000 sq ft space, complete with a 173-ft fully-glazed frontage on the Upper Level The Gallery, showcasing its mix of branded fashion, beauty, homeware, and accessories.
Miniso, meanwhile, has opened a 1,759 sq ft store on Lower Level High Street, introducing its range of lifestyle, homeware, and technology products, alongside the brand’s character collections.
These additions follow several major openings in 2025, including beauty majors Sephora and Superdrug.
These introductions round off a period in which several tenants have invested significantly in upgrading and expanding their stores. More than £47 million has been spent by brands alone across 2024 and 2025, with more than a third of Meadowhall’s operators undertaking new fitouts and refurbishments in that time.
Looking ahead to 2026, operator British Land said more than 25 brands have already committed, and will be bringing a further £8 million of investment to the centre.
Louisa Holmes, Asset Director at operator British Land, said: “This year’s level of investment, from new arrivals and long-standing tenants, reflects the confidence brands have in Meadowhall as a critical part of their national portfolio. In addition to that, the centre’s success means our brands are effectively competing to bring the best and latest shop fits and concepts here, elevating the experience for our visitors.”