Contemporary women’s fashion brand Rareism has strengthened its brick-and-mortar footprint in India with the launch of its fourth store in Hyderabad in the southern city’s Gateway Mall, opening on December 20.
A view of Rareism’s new Hyderabad address – Rareism
“Hyderabad represents a high-growth market with exceptional consumer demand, making it the ideal next step in Rareism’s South India expansion,” said Rareism’s chief brand officer Abhishek Srivastava in a press release. “The incredible welcome we’ve received from Hyderabad’s fashion community made Gateway Mall the natural choice for our next outlet, its premium footfall and affluent catchment put us right where our loyal customers shop. This expansion signifies our unwavering commitment to deepening roots across South India and capturing this region’s immense potential.”
The store will cater to Hyderabad’s urban professionals and has a minimalist, bright aesthetic. Designed to create a calm, uncluttered environment which highlights each garment on display, the store measures 1,852 square feet and opens with Rareism’s spring/ summer 2026 collection.
Along with its day-to-night selection for women, the store also features a curated ‘Rare Ones’ section, catering to boys aged four to 14 years old. The House of Rare’s menswear label Rare Rabbit is already present inside the mall as this new launch seeks to reinforce the business’ multi-brand ecosystem.
The House of Rare now counts 46 stores across India. The business’ Rareism label launched in Bengaluru in 2019 and recently reported crossing Rs 200 crore in revenue.
