Beauty brand Onyx Professional announced on Tuesday the appointment of Sandra Abdallah as its first chief executive officer.
Onyx Professional names Sandra Abdallah as first CEO. – Onyx Professional
Abdallah steps into the role following the legacy of founder Marsha Martin, who established the company in 1990.
Abdallah brings over two decades of experience in scaling and transforming globally recognized brands. Most recently, she served as CEO of Mam Baby North America, where she led a brand evolution that delivered double-digit growth and modernized the organization, positioning Mam Baby as a market leader. Her career also includes leadership roles at Centric Brands and a 14-year tenure with L’Oréal consumer products.
“I am thrilled to be joining Onyx Professional, a brand known for innovation and quality, and a true leader in self-care,” said Abdallah. “Together with the team, we will lead Onyx into a new era of growth, with a keen focus on our evolving consumer.”
Onyx is known for its affordable beauty solutions, including its category-leading Nail Polish Removers, Hard As Hoof Nail Strengthening Cream, and Cracked Heel Stick.
The appointment of Abdallah signals a new era of growth and innovation for the brand, which has built a strong reputation across nail care, footcare, and bath categories.
