Nordstrom has opened a Nuna pop-up at its New York City flagship location until March 2.
Dubbed “Nuna at The Corner,” the curated shopping experience features Nuna’s baby gear including the Nuna SWIV + PIPA urbn Travel System, and for the first time, Nuna’s PIPA urbn car seat. Customers will also get a sneak peek into Nuna’s upcoming new product line.
“New York stands as the ultimate trendsetter in the world of iconic retail, embodying innovation and style. Nordstrom, renowned as the pinnacle of retail excellence, offers an unparalleled shopping experience,” said Austin Hodges, chief marketing officer at Nuna. “Together with Nuna, the industry-leading premium baby brand, this collaboration marks the perfect union of sophistication, quality, and trendsetting brilliance.”
Nuna at The Corner also emphasizes connection and learning, with baby gear experts on-site to help customers find products. The pop-up offers a calendar of events, including “Mommy & Me” classes every Monday, passenger safety education sessions every Thursday, sleep specialist consultations every Saturday, and pre- and post-natal yoga sessions every Sunday.
“We’re very excited to launch Nuna at The Corner in our Nordstrom NYC Flagship, offering thoughtfully engineered strollers, car seats, pet accessories and more, to make commuting and traveling with kids a little easier for New Yorkers, parents and caregivers,” said Olivia Kim, SVP of creative merchandising at Nordstrom.
“We will have exclusive access to product experts, community talks and educational classes for parents to gather and connect. We know how intimidating shopping for baby gear can be and we want to create an experience that makes it fun and easy.”