Before the New York Fashion Week Fall/Winter 2025 season, some industry opinion was that the season lacked powerhouse brands. With their strong showings, three brands, Christopher John Rogers, Brandon Maxwell, and Todd Snyder, proved that creativity, ingenuity, and American can-do spirits prevail in these troubling times. After a five-year hiatus,Christopher John Rogers was a welcome addition to the official calendar. He held his show at the Brooklyn Navy Yard venue, which is big enough for every guest to have a front-row seat, making his vision unobstructed.
This season, his collection ‘Exhale’ referenced the work of artists Angela de la Cruz and Hélio Oiticica. Post-show, he explained the nuance of the inspiration, where it wasn’t necessarily specific works that became apparent aspects of the garment.
“It was more the sense of play. With Angela and Hélios’s works, it’s about the process, not the end result. When we were draping, on our mood board, there weren’t many fashion references but rather looking at things like sea slugs, umbrellas, pieces of artwork wrapped up with a string; that tension of things being pulled,” he said of the clothes.
Thus, how a skirt hem became a multi-tiered graphic dimensional handkerchief style on a series of fitted bodice sundresses or the flounce of a fitted jacket fell like the shape of a closed umbrella recalled the inspiration.
Rogers’ signatures were out in full force —color, and stripes— though he pushed them further. While he has skewed toward rainbow-based themes in the past, his exploration of dynamic unexpected combos of hues marked this outing. Fabric straps of varying lengths attached at the hip or multi-color grosgrain ribbons sewn on the hem of a crisp trench were another way to explore stripes. He explored monochromatic looks, even dark brown and black, which is not what he is typically associated with, but he insists he includes them.
Rogers doubled down on the American approach with his fabrics; think matte cotton piques, twills, wool tailoring, viscose satin, and silk grosgrain, all of which seemingly also make for good color saturation effect. They also had that crisp sundress feel, even with an elaborate ball gown version predominantly red, white, and blue, perhaps in a cheeky nod to the stars and stripes. Rogers numbers his collection and doesn’t seem to get too caught up in typical seasons, though some knits and suits were more geared toward fall.
Backstage greeting VIPS guests, family, friends, and press, Rogers was caught up in the emotion of the moment, the literal exhale one must feel once a runway show is complete. It’s an emotionally trying time for many creatives as even after day one, there is a mood among designers, especially LGBTQIA+ communities, that Rogers expressed in show notes.
“In a time when identity and personhood are globally challenged, the pursuit of one’s own happiness and autonomy can feel like a daunting but essential endeavor.”
The climb may have been further burdened this time, but Rogers rose to the occasion and prevailed. Brandon Maxwell is carrying the torch for American design and kicked off as the first significant Fall Winter 2025 NYFW show, which was the epitome of a well-executed American sportswear collection—and production was also on point —that offered plenty of reasons to shop come fall.
Brandon Maxwell fall/winter 2025 collection in New York – Courtesy
Post-show, the designer spoke to FashionNetwork.com about the highly personal creative process that led to the collection that referenced his Fall 2017 collection (shown precisely at the start of the last Trump administration) as well as a collection from February 2020.
“Eight years ago, I was expressing rage in a more severe way. I’ve done a lot of therapy on that show. I also looked at the collection before the pandemic, which was heavily plaid with American sportswear staples. Going into this one, the world is changing again. I didn’t want to do something that felt timid or ask for permission to exist. The last couple of times, I was calmly expressing grief and loss. This time, I wanted to embrace my rage,” he explained.
The clothes were rooted in Maxwell’s missive to dress the woman far daytime, reflecting a cool sharpness and high wearability factor rather than anger. Though maybe the prevailing animal prints roared. Layering and contrast were key to looks, whether via a black-and-white topper over a white blazer and black turtleneck or oversized striped men’s shirts with plaid skirts with a sweater-tied-around-the-waist effect.
Leather, a staple of Maxwell’s oeuvre, captivated with skirts such as a pleated skirt with sheer panels or wide-lapel oversized jackets with an 80s combo bomber-biker mood and fantasy quilted leather harness top with a technical edge. Cozy protection was evidenced in sweaters tied around the neck, shawls draped over the arm, oversized scarves attached to dusters, and ruching effect on fine gauge turtlenecks.
It all comprised a stylish yet related American sensibility. In his show notes, Maxwell expressed his gratitude for being a U.S.-based creative.
“I am so proud to be an American with the choice and the idea of waking up every day and creating something when we live in these specific times. I value and respect that, and it’s not easy; it’s about grit and perseverance.”
Todd Snyder’s clothes may appeal to a broad swath of American males looking for a tasteful style without being too ‘fashionable.’ Still, this season, he looked to a certain 1980s Parisian man hanging out on the Left Bank’s Saint-Germain neighborhood to guide his collection.
Todd Snyder Fall 2025 collection in New York – Courtesy
In an ode to this artsy enclave, the ‘Saint-Germain’ show was held at the Academy Mansion, a 1920 Upper East Side architectural treasure with stately rooms giving it a European mood. The young waiters offered champagne and such to guests such as Brendan Fraser and former colleague and ‘RHONY’-star Jenna Lyons (Giving it a hip mood was DJ Jivan Calderone, son of Victor and Athena Calderone, also in attendance.) The runway was divided into three rooms; thus, each room had its own vignette and was super intimate.
In show notes, Snyder described the archetypical uniforms of the day: Sorbonne undergrads, a writer in a cafe, businessmen lunching, tradesmen hanging at the tabac, and a jazz player off to a gig. Adding a bit of spice was adding Oscar Wilde’s look later in life while living in the Parisian enclave.
Snyder delivered these tropes without making them dated or costume-y. Main themes were riffs on those gents: nubby wool overcoats, enlarged suit jacket silhouettes, looser pleated front pants, a proposition of baggy Bermuda style pants for fall, wide wale corduroy looks and lots of mohair sweaters and vests with white shirts—also a key look for the UK-influenced New Wave/Alternative crowd of the eighties who found these fifties and sixties relics while engaging in the new-found sport of thrifting for style sake.
Speaking to FashionNetwork.com backstage, Snyder discussed his references for the season. “London has always influenced me, but Paris came into my heart on my trip there this year, and I fell in love with the style, so I always tried to figure out the blend. I’m always inspired by the British military. So, it’s this: American sportswear and French uniforms as a study, brought together.”
The military uniform was most evidenced in the monochromatic looks such as the moss green and mauve suits. It was also one of the many luxury fabrics Snyder was touting in the collection. “I’m here to say that crepe is back,” he added.
The show had a whopping 65 looks, but that probably had something to do with the after-show plan. Snyder, the consummate nice guy, was staging a second show for company employees, many who had a direct hand in creating the collection, so that they could take pride in the effort too.
“Amouage is the fastest-growing fragrance brand in Oman,” said Nicolas Hieronimus, CEO of L’Oréal, during a conference with analysts and the press on Friday February 7, underlining the group’s intention to become more entrenched in the Middle East.
Amouage was founded in 1983, and promotes the heritage of the Sultanate of Oman. Its products, hailed as the “gift of kings,” are distributed via about 20 directly owned stores and 1,000 multibrand retailers, including department stores, selective perfumery chains and airport stores.
Amouage perfumes are priced from €365, and in 2023 the brand generated a revenue of $210 million (€202 million).
With this acquisition, the L’Oréal group has again bolstered its luxury division which, in 2024, recorded a revenue of €15.5 billion, up 2.7% on a comparable basis.
Happening New York-based brand Area has named Nicholas Aburn as its new creative director, succeeding his predecessor, Piotrek Panszcyk, within days of his departure.
Nicholas Aburn steps into his new role as creative director at Area – Serena Becker
“Beckett Fogg, CEO and founder, announces the appointment of Nicholas Aburn as creative director at Area. He starts in March, and his first collection will be Spring/Summer 2026,” the company said in a statement.
Most reports had previously described Area as being jointly founded by Fogg and Panszcyk after their graduation from Parsons School of Design.
A hyper-directional brand featured prominently at Coachella, Area celebrated its 10th anniversary last year.
Originally from Maryland, Aburn studied at Central Saint Martins in London before beginning his career at Tom Ford. He later worked as senior womenswear designer at Alexander Wang in New York and most recently served as senior designer at Balenciaga Couture.
“Area is proud to welcome Nicholas Aburn as our new creative director. His vision for the brand’s evolution will amplify Area’s resonance and propel us into an exciting new era,” said Fogg in the official release.
Aburn added: “New York has always inspired me with its mix of raw energy and glamour. Area truly embodies this spirit, and I am excited to bring the brand back to its roots.”
When Elliott Hill became chief executive officer of Nike Inc., among his first orders of business was securing its future alongside the biggest sport in the US: pro football.
Nike and the NFL have been closely allied since early last decade, when the league ended its apparel licensing deal with Reebok, then owned by Adidas AG – Photographer: Michael Allio/Icon Sportswire/Getty Images
In October, shortly after Hill arrived at Nike headquarters in Beaverton, Oregon, he called NFL Commissioner Roger Goodell. The league’s coveted licensing deal with Nike for its on-field uniforms was set to expire in 2027, and it had been considering other bidders.
It would be a major blow to Nike to lose the licensing pact, one that it wrestled away from Reebok beginning in 2012, as investors were fleeing the stock of the world’s biggest sporting brand after an awful stretch full of declining sales, cost cutting and worries that the company had damaged relationships with retailers and licensors beyond repair.
In an early message to employees seen by Bloomberg News, Hill, who had come back to the company after a previous stint as a top executive, promised to return to prioritizing sports as Nike’s core. The big critique of the company, and one of the reasons it replaced previous boss John Donahoe with Hill, was that it had gone overboard on chasing revenue from fashion and lifestyle products, while ceding market share to competitors focused on performance.
The NFL, meanwhile, wanted help with Goodell’s ambitious plans to push football abroad and grow its fanbase. Within two months, the they closed an extension to their licensing deal, aligning two of the most influential names in sports through 2038. The NFL gives Nike stability in one sport during a tumultuous time, while the league sees its new arrangement as a vital avenue for growth.
“Global is something we intend on becoming, and Nike is a global brand that can help us in that area,” Goodell said this week in New Orleans ahead of the Super Bowl. The league and the sporting giant’s teams are already discussing international plans, he said. “They’re a critical partner.”
Nike declined to comment for this story.
‘Strong Footing’
Nike and the NFL have been closely allied since the league ended its apparel licensing deal with Reebok, then owned by Adidas AG. While other companies were awarded licenses for elements such as helmets and base layers, Nike was chosen for the league’s most valuable offering: on-field uniforms. At the time, an analyst projected it could generate $500 million in revenue a year for Nike.
Hill is the third Nike CEO that Goodell has worked with. Mark Parker, now Nike’s executive chairman, signed that jersey deal. Donahoe inherited the previous pact and began talks with the NFL before he was replaced by Hill last year.
“Elliott coming in and really wanting to start that relationship off on really strong footing was clear,” said Joe Ruggiero, senior vice president of the NFL’s consumer products division. “The timing of that worked out.”
There are risks, though. Nike’s license with Major League Baseball has gotten headlines for all the wrong reasons. After complaints from players and fans last year about a Nike-designed revamp, MLB reverted to its old uniforms in an embarrassing turn for both parties.
International expansion has been a longtime goal for Goodell’s NFL, and Nike has a presence across the planet. Goodell recently said that could include an entire division of teams outside the US. Priority markets include the UK, China, Canada, Mexico, Germany and Brazil, where it played for the first time this season. NFL teams will play games in London, Berlin and Madrid in 2025.
As part of the arrangement, the NFL wants to use Nike’s expertise to ensure that it retains fandom in countries that it visits. That includes distribution and fan merchandise through a three-way deal with Fanatics Inc. If fans don’t have access to fan gear, those growth goals are a lost cause.
“We can put the greatest display on for one day — and if we don’t create a fan that’s going to be there tomorrow, we haven’t really done our job,” said Ruggiero. “Our product has got to be available where fans are shopping.”
Nike will be getting more involved in grassroots development programs, both in tackle football and flag football for boys and girls. That flag football component helps abroad as well, since the NFL sees the non-contact version of the game as a way to introduce international fans to the sport. The league is also working on founding pro flag football leagues for women and men as the sport heads toward its Olympic debut in 2028 in Los Angeles.
Nike and the NFL are collaborating more closely in their marketing efforts, too. They’ve worked together for decades, and Nike has dozens of pro football players signed to its endorsement roster, including Philadelphia Eagles stars Jalen Hurts and Saquon Barkley who are playing in the Super Bowl on Sunday. But the contract extension now allows for long-term planning on major advertising initiatives.
“We’re being incorporated into some of Nike’s bigger campaigns, and we’re incorporating Nike in ours,” Ruggiero said.
Beyond the football jerseys, Nike will play a key role in player safety by devoting resources from its sports research lab to product design to address injuries to the lower extremities. Goodell is looking to “enhance the science” in cleat safety on the various surfaces used at NFL stadiums. He described Hill, his new partner, as being both outspoken and cooperative.
“They’re one of the few partners we allow on the field,” Goodell said.