Liverpool’s manager Jurgen Klopp celebrates with Liverpool’s Cody Gakpo during the English Premier League soccer match between Liverpool and Manchester United at Anfield in Liverpool, England, Sunday, March 5, 2023. (AP Photo/Jon Super)
A Summer Surge in Soccer Interest
With millions of Americans tuning in to soccer this summer, NBC Sports and the Premier League are seizing the moment. Today they announced the launch of Find Your Match, a new interactive experience designed to help fans discover which Premier League club best fits their personality. The initiative arrives just weeks before the 2026‑27 Premier League season kicks off August 21‑24 across NBC, Peacock, NBCSN, and Versant’s USA Network.
A Personality‑Driven Path to Club Loyalty
Find Your Match centers on an 11‑question quiz built for new, casual, or even longtime fans who haven’t yet settled on a favorite club. Instead of focusing on stats or standings, the quiz taps into personal tastes — music, travel, TV fandom, cultural interests, and lifestyle choices. The goal is to create a fun, shareable way for fans to connect with a club that reflects who they are.
NBC Sports executives say the timing couldn’t be better. “With widespread interest in soccer this summer, Find Your Match provides a fun and engaging way for casual and new fans to continue their connection with the sport and join the millions of Premier League supporters in the U.S.,” said Lyndsay Signor, Senior Vice President of Sports Marketing, Universal and Television Entertainment Group. She added that the experience is ideal for anyone still searching for a club to call their own ahead of the new season.
Debuting at Fanatics Fest NYC
The quiz will make its first major public appearance at Fanatics Fest NYC, running July 16‑19. Fans attending the event will be among the first to try the large‑scale Find Your Match activation and discover their Premier League club match. The rollout is designed to capture the energy of the summer soccer boom and convert that momentum into long‑term Premier League engagement.
A Chance to Win a Trip to the UK
Fans who complete the quiz will also be entered for a chance to win a trip to the United Kingdom to watch their newly matched Premier League club play. It’s a high‑impact incentive that adds excitement and encourages participation across all levels of fandom.
Where to Take the Quiz
Find Your Match is available now on NBCSports.com, PremierLeague.com, and the Premier League app. With the season approaching and interest at an all‑time high, NBC Sports hopes the quiz becomes a gateway for new fans to deepen their connection to the world’s most‑watched soccer league.
