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MM6 Maison Margiela shines spotlight on menswear at Pitti Uomo

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Nicola Mira

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January 16, 2025

On Wednesday night, as special guest at Pitti Uomo 107, MM6 Maison Margiela literally shone a spotlight on its menswear with a striking runway show. The Parisian label, owned by Italian fashion group OTB, chose as venue the huge Tepidarium Giacomo Roster, an Italian Art Nouveau greenhouse in Florence, which MM6 transformed into a dark place, a cross between a seedy street and an abandoned hangar. The ideal setting for a haunting nocturnal romp veined with melancholy.

A look by MM6 Maison Margiela for the Fall/Winter 2025-26 – ph DM

The hall was set in darkness as the models strode forward like so many shadows. Their vibe was part misunderstood poet, part cursed rock star, their eyes hidden by large wraparound dark glasses, ties knotted around their necks like flimsy scarves. Bright spotlights cast white beams on them, revealing a collection predominantly in black, a nod to the show-performance staged by Maison Margiela at Pitti Uomo in 2006, when it presented a collection exclusively featuring white total looks.

From time to time, red and green spotlights illuminated the silhouettes, creating unexpected effects, while colours cropped up as occasional flashes of lightning. Like the sparkling turquoise lurex suit worn over bare skin, and another suit in shimmering red-blue fabric. The MM6 Maison Margiela wardrobe for Fall/Winter 2025-26 seems to have been designed for living in the spotlight. For example, the black denim jacket and overshirt with pockets and metal buttons with matching trousers, the fabric washed out here and there as if the whole ensemble was swept by a beam of light illuminating sections of it.

Similarly, the turtleneck sweaters generated a glittering effect thanks to lurex thread. A three-piece velvet suit, it too worn shirtless, featured a myriad tiny printed stars. Elsewhere, the linen jacket, a Pitti Uomo classic, was reinterpreted in a shiny fabric with a faux-leather effect.

The collection’s inspiration and main theme was a picture of Miles Davis wearing a fur coat, eyes cached behind huge dark glasses, cigarette in his mouth, encapsulating the energetic, sensual vibe of these 30 or so rock-couture looks, at once glamorous and minimalist. Why jazz? “Because [jazz] music has a visceral connection to fashion, it’s effortlessly cool. And because the American musician was a style icon,” said the designer of the MM6 creative team, who chose early on to remain anonymous.

“Coming to Pitti Uomo gave us the opportunity to reflect on our menswear range, designing a collection specifically for this occasion. It’s a contemporary wardrobe mirroring MM6’s attitude, concepts and creative process. Our garments are designed to emphasise the identity of those who wear them. We really wanted to talk about menswear. The looks are still highly wearable, though they convey a certain flamboyance. We thought about how to create strong, surprising items, made to have a striking impact, while careful attention was paid to textures, an essential element in menswear,” said the MM6 designer.

MM6 Maison Margiela, Fall/Winter 2025-26 – ph DM

The collection featured suits, trench coats, raincoats, biker jackets, skinny-fit trousers, denim jackets, and more. All the menswear staples were presented in a variety of materials and fabric treatments, from vinyl to suede and papier mâché-effect leather. MM6’s menswear allure was carefully defined by specific details. From the square-toed footwear (whether lace-up brogues or biker boots) to accessories, like the helmet carried by one of the models. A very chic reversible top in faux mink, turned inside out, morphed into a practical, fur-lined nylon bomber jacket.

MM6 also showcased imposing modular gloves in black or white leather, a two-in-one model made by French producer Agnelle, combining a pair of classic driving gloves with a zipped cuff cover to shield the wrists. Another attractive accessory was the weekend travel bag shaped like a compact, rectangular trumpet case, with practical handles for being carried horizontally, also equipped with an extra handle to be carried vertically.

MM6 was created by Maison Margiela in 1997, and introduced menswear three years ago. The men’s collections account for a third of MM6’s sales. Without major advertising or special communications, the line has gradually expanded and has now become a label in its own right, competing with names such as Acne Studio, Miu Miu and Loewe. It is currently distributed via 600 multibrand retailers worldwide, and 23 monobrand stores: 11 of them in Japan, three in Europe (in London, Milan and Paris, a concession at Galeries Lafayette), three between Hong Kong and Macau, and six in China.

“For us, it’s an honour and an incredible opportunity to show at Pitti Uomo. Florence is a magical city that has always been lucky for us, and where we have also shown with Diesel and Marni,” said OTB president Renzo Rosso backstage. Rosso didn’t mention any news with regards to the main label, Maison Margiela, who has recently parted ways with its iconic creative director John Galliano, who left after 10 years in charge. “His successor will be announced in due course. In the meantime, we can count on a wonderful in-house design team,” said Rosso, underlining that “in the past, the label remained active for four years without a creative director.”

MM6 will be showing again in Milan in February with its womenswear collection, plus a few men’s looks.

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Fashion

Paris Haute Couture Week celebrates young designers with Peet Dullaert and London-based Miss Sohee

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January 31, 2025

Experimentation and innovation were the name of the game on the last day of Paris Haute Couture Week. Emerging couturiers took centre stage on Thursday, like Peet Dullaert, 35, from the Netherlands, and Miss Sohee, 28, from Korea. The latter staged her maiden couture week show, as a guest on the event’s official calendar. Dullaert and Miss Sohee unveiled Spring/Summer 2025 collections characterised by contrasting styles.

Peet Dullaert, Spring/Summer 2025 – ©Launchmetrics/spotlight

Dullaert, a Paris-based Dutch designer, showed for the first time at Paris Haute Couture Week exactly a year ago. In his third Parisian show, he juxtaposed glamourous looks with more everyday ones, like the suits and trousers sets or the black tweed maxi coat, worn back-to-front with the cuffs, pockets and buttons at the rear, which could morph into an evening dress if needed.

Dullaert’s couture looks were made from bodysuits and playsuits in tight stretch fabric, on which he added long, sheer flared skirts decorated with geometric patterns embroidered with gems, or made with swathes of silk draped directly on the body, giving the models real freedom of movement. The feeling of freedom was heightened by the use of a wrinkled high-performance fabric developed by the label.

Other looks were covered with thin tassels lined with sequins, or with crystals, with draped white and black tulle, taffeta and other glimmering silks. Dullaert’s looks were characterised by flowing volumes and silhouettes, but he didn’t shy away from intervening decisively in the garments’ construction, for example baring a shoulder or cutting his dresses with long slits along the legs.

The couture show by Miss Sohee, real name Sohee Park, was eagerly awaited. The London-based Korean designer showed twice before in Paris, and was a hit on the Milanese runways in February 2022, backed by Dolce & Gabbana. She pulled out all the stops in Paris, immersing her guests in a magical universe where eras and bold silhouettes mixed spectacularly, showcased inside the gilded halls and under the majestic chandeliers of the Pozzo di Borgo palace.
 

Miss Sohee, Spring/Summer 2025 – ©Launchmetrics/spotlight

Miss Sohee’s ladies seemed to be ready for a grand ball with their shimmering, vibrantly coloured crinoline dresses, satin sheath dresses glittering with pearls, and statement coats whose long trains were ornamented with embroidered bucolic scenes, like a golden peacock or floral branches, rich in crystals and sequins. Looks worthy of the Venice Carnival.
 
Botticelli’s Venus seemed to have inspired Miss Sohee, scallops and seashells being among the key elements in her collection. A large shell rose like a fan at the back of a corset which extended into a long, faded-pink silk skirt. Elsewhere, shells encased the hips in two short bustier dresses in python and crocodile-effect leather, or added length to a bustier entirely decorated with gems that was sewn onto a tulle top dotted with mother-of-pearl drops.
 
Shells embroidered in small patterns featured on a silk duchesse dress, and more shells in silver pleated fabric turned into a micro hooded jacket over a Fantômas-style black velvet jumpsuit, with a double row of white pearls draped around the waist.
 
Nothing seemed too precious and extravagant for Miss Sohee’s ladies, who also wore more contemporary outfits consisting of lace jumpsuits, miniskirts and laced thigh-high boots. Park founded her label in 2020, after studying at Central Saint Martins in London, and her customers include scores of celebrities, among them names like Cardi B. and Bella Hadid.
 

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Almost all Britons are now shopping in physical stores

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January 31, 2025

All hail physical retail. The demise of the high street store predicted in the early pandemic period was wide of the mark as a near nine out of 10 of Britons visited a retail destination during October and November.

Photo: Pixabay/Public domain

In fact, 88% now shop in-store, an amazing increase of 86.1% since last May. And it’s been heavily influenced by workers increasingly returning to city and town centre offices as well as consumers aged under 35. 

That’s according the the latest Consumer Pulse Report by MRI Software/Retail Economics showing “high streets remain the lifeblood of the retail ecosystem”, leading in visitor frequency with an average of 2.2 visits per person per month “reinforcing their importance as destinations that bring people together.”

The survey reveals that 31% of office workers play a key role in high street retail, with visits peaking during lunch hours while 33% of them choose to visit after 5pm on weekdays, particularly Tuesdays and Wednesdays which have become the popular days to venture into the office. 

“As return to office becomes more widespread, the retail sector has an opportunity to maximise engagement and sales by leveraging these insights and presenting itself as a convenient shopping option for the hybrid workforce”, the report highlights.

Working from home is increasingly becoming a non-starter for many businesses with regular news stories about major companies insisting that their staff returned to the office full-time or at least three or four days a week.

Further, the under-35 demographic is increasingly motivated by experiential retail opportunities. 

In November, this age group averaged 9.5 visits to physical retail destinations, more than double the frequency of those aged 55 and over. 

Interestingly, the rise of social commerce, which enables shoppers to make purchases within social media apps such as TikTok and Instagram, “is likely influencing footfall into physical retail destinations and creating opportunities for in-store experiences”, the study claims.

Jenni Matthews, marketing & insights director, MRI Software, said: “The latest findings depict a retail sector that continues to adapt and remain relevant as consumer behaviours shift.

“With 88% of the UK population visiting retail destinations and under-35s driving experiential trends, it’s clear that physical retail remains a powerful touchpoint for engagement.

“Retailers have an incredible opportunity to leverage these insights, not just to meet consumer expectations, but to exceed them by creating vibrant, immersive destinations that align with changing consumer behaviours.”

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Boss in major launch of Boss One Bodywear, campaign stars David Beckham

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January 31, 2025

Giving hope to many middle-aged men, David Beckham (49) stars in the new Boss intimates campaign, as the fashion brand stages a major launch of its new Boss One Bodywear collection.

Designed by the Team Laird agency, the campaign’s directed by fashion photography duo Mert and Marcus who apply their distinctive cinematic style to both video and stills of Beckham, who’s first seen pulling up in a classic sportscar and entering a New York City warehouse apartment. On screen, Beckham invites the viewer in (to the beat of the rock anthem In the Air Tonight) before revealing himself wearing just the new black Boss One Bodywear trunk.

The launch is supported by a 360-degree marketing campaign. In a brand first Beckham will appear before audiences in cinemas and at home, appearing in campaign clips on the big screen and on streaming platforms such as Amazon Prime, Netflix, HBO Max, Paramount Plus, and Sky TV.

Stills of Beckham will appear on billboards and in selected high-traffic locations, as well as in Boss stores and department stores around the world. On social media, the campaign will see close to “100 talents of the moment” show off their Boss Ones across various platforms.

Also as a debut for the brand, vending machines will be placed at key locations in Europe and the US, selling hero products from the collection “in a fun, interactive way”. Additionally, over 100 dedicated pop-ups will appear in premium retail locations worldwide, featuring the complete first drop.

The collection consists of men’s underwear essentials, including trunks, briefs, tank tops and T-shirts in minimalist black and white. Crafted from a blend of cotton and elastane, the selection “offers all-day comfort and confidence”.

It will be available on boss.com, at dedicated pop-ups, at Boss stores globally, and via selected wholesalers from 1 February.

Daniel Grieder, CEO of Hugo Boss, said: “The launch of the Boss One Bodywear collection marks another milestone and a new chapter in our long-term strategic partnership with David Beckham.

“It is also a testament to our joint dedication to style and excellence. Bodywear is an iconic product group, and with this campaign, we aim to inspire customers and fans of the brand worldwide more than ever.”

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