London-based accessories brand Minnessak has formed a global partnership with military-inspired US apparel company Alpha Industries.
Minnessak
The objective for the “pioneering slow fashion brand” is to gain access to Alpha’s deadstock MA-1 flight jackets.
Materials from the jackets are upcycled by Minnessak at its London atelier workshop and repurposed into a new collection of bags and accessories for FW25.
Each jacket is hand cut before being recrafted using Swiss RiRi zips, soft 20-year-old Italian leathers and canvas straps.
And the association is said to be a “perfect fit” as Minnessak co-founder Peter Keep said his brand “was established on a commitment to upcycling and repurposing everything from fabrics to hardware, and the styles at the heart of the brand lean heavily into vintage military-grade nylons taken from USAF MA-1 jackets.”
Matthew Pantoja, chief brand officer at Alpha Industries added: “We are always exploring the profound influence of military style on fashion. Collaborating with Minnessak allows us to see this influence through a new lens as our iconic MA-1 jackets are reimagined and upcycled into something unique.”
Now stocked in over 20 premium fashion stores internationally, including END. Clothing in the UK, Minnessak’s planet-friendly bags are a continuation of a commitment to sustainability.
The collection also introduces freshly-sourced vintage Japanese Obi silks as well as a limited edition run of Halley Stevenson dry waxed cottons.
The wider collection will be available to view in the ‘I Go Out’ section at Pitti Uomo in Florence from 14-17 January, Show & Tell in Chicago (February 3-4) and D&A in New York (16-18 February).
It will also be presented at Minnessak’s London showroom with wholesale prices ranging from £35-£239 ($61-$399).
