Miami Beach is giving party animals a dose of reality … the city says Spring Break isn’t all it’s cracked up to be … hammering the point home with a fun new video campaign.
Check out this hilarious video Miami Beach is trotting out ahead of Spring break … and it looks just like a new reality show on a streaming service.
“Miami Beach Spring Break Reality Check” is the city’s new slogan this year … and the video features a bunch of young people coming to town with big plans to party their faces off.
Problem is … they soon find out Miami Beach isn’t playing around when it comes to Spring Breakers causing problems … with cops cracking down and enforcing new rules aimed at preventing things from getting out of hand.
As the party people in the video find out, $100 parking, curfews, security check points, DUI enforcement and a heavy police presence await in Miami Beach this year.
It’s enough to make them have the worst Spring Break ever … and that’s OK with the city … because things went off the rails a few years ago.
Miami Beach “broke up” with spring breakers last year and things were a little more tame … and it looks like the city is going back to the well.
The new rules go into effect in a little over 3 weeks … so plenty of time to get the word out.