Mary Kay Inc. announced on Thursday the appointment of Dr. Lucy Gildea to the role of chief brand and scientific officer.
Dr. Lucy Gildea – Mary Kay
In her expanded role that now encompasses chief brand officer, Gildea will guide the cosmetic giant’s brand identity, image, and strategy, ensuring consistency across all platforms and geographies, as well as activating the brand through engagement strategies and resonant brand storytelling, according to a press release.
Joining Mary Kay in 2017 as chief scientific officer, before being promoted to chief innovation officer, product and science in 2022, Gildea has been credited for “modernizing and enhancing” the Dallas-based company’s competitiveness through product innovation and by improving organizational efficiencies.
Prior to Mary Kay, the health professional spent 15 years at Procter & Gamble working primarily in beauty technology and beauty/skin product development. She also held a variety of senior roles including leading development teams for upstream technology and measurement sciences across healthcare, beauty and personal care industries. Before P&G, Gildea lived in Singapore, advancing her experience with international markets.
“With her expertise in science and beauty innovation and customer-centric approach, Lucy will lead a strategic chapter of our transformation into the future,” said Ryan Rogers, chief executive officer of Mary Kay.
“The new global brand and science organization will contribute to our mutual business success by enabling our independent beauty consultants to share a transformative brand experience with their customers and thrive as personal beauty advisors, thus reinforcing the unique value proposition of direct selling.”
Gildea is also STEM advocate for women and girls, and serves as a board member at Baylor Scott & White Dallas Foundation and a board advisor at Baylor Scott & White Charles A. Sammons Cancer Center.
“Mary Kay was founded on a dream to enrich women’s lives with a product portfolio rooted in science. I am confident that integrating brand and science is the winning formula to meet global consumer needs and work toward our continued success. I look forward to maximizing synergies across our teams to captivate our Independent beauty consultants and invite a new generation of consumers to fall in love with our brand,” said Gildea.
