Luxury giant LVMH is “seriously considering” bulking up its production capacities in the United States, CEO Bernard Arnault said on Tuesday, praising a “wind of optimism” in the country that contrasted with the “cold shower” of potentially higher corporate taxes in France.
LVMH, which makes billions selling “made in France” luxury goods from leather handbags to champagne to the world, so far has little production capacity in the United States besides three Louis Vuitton workshops and some Tiffany jewelry-making sites.
But Arnault, who is also LVMH’s main shareholder, said he was open to increasing the company’s footprint in the United States soon.
“It’s clear that we are being strongly pushed by the American authorities to continue to build out our presence. In the current context, this is something that we’re looking at seriously,” he said, speaking to journalists after the company presented quarterly results.
Arnault and his family attended President Donald Trump’s inauguration for a second term earlier this month.
Arnault and wife Helene Mercier and well as two of his children, Delphine Arnault and Alexandre Arnault, sat just a few metres from Trump’s lectern, alongside other billionaires including Tesla founder Elon Musk and Meta Platforms boss Mark Zuckerberg.
Arnault, who early in his career worked as a real estate developer in the United States after he left France following the election of leftist President Francois Mitterrand, has known Trump for decades. Arnault had criticized Mitterand as anti-business.
During Trump’s first term, Arnault invited him to cut the ribbon at a new Louis Vuitton leather atelier in Alvarado, Texas.
Arnault said U.S.-based factories benefit from attractive tax conditions and that Trump is encouraging investments in what he called a “very dynamic” market.
At the same time, Arnault – France’s richest man – voiced frustration about his home country’s bureaucracy and recent plans to additionally tax large companies to plug a hole in the state budget.
“I’ve just come back from the U.S. where you can see the wind of optimism going through the country. And when you come back to France after spending a few days in the U.S., it’s a bit of a cold shower, I have to say.”
The U.S. market, where the French conglomerate employs more than 40,000 people, is key for LVMH, accounting for 25% of group sales.
Deckers Outdoor on Thursday beat third-quarter sales estimates on robust holiday demand for its Hoka running shoes, but an in-line annual forecast caused the footwear maker’s shares to tumble 17% in extended trading.
Hoka shoes with their oversized soles have been gaining market share from brands such as Nike in the sportswear category. The brand, which retails for up to $300 in the United States, have also enjoyed full-price sales.
This drove up the company’s third-quarter revenue by 17% to $1.83 billion, beating analysts’ average estimate of $1.73 billion, according to data compiled by LSEG. Deckers also raised its annual net sales forecast for a second time this year.
“The guidance looks pretty conservative and considering the beat, it’s bit of a negative read into the out quarter,” said Drake MacFarlane, analyst at MScience.
The popularity of the Hoka shoes and the success of the company’s Ugg boots and sandals has helped it post double-digit revenue growth for nearly seven quarters.
The company now expects annual net sales to increase about 15% to $4.9 billion, compared with its prior expectation of about 12% growth to $4.8 billion. Analysts estimated an increase of 14.9% to $4.93 billion.
Deckers expects annual earnings per share of $5.75 to $5.80, compared with its prior forecast of $5.15 to $5.25.
Amazon.com is increasing its advertising on billionaire Elon Musk’s social media platform X, the Wall Street Journal reported on Thursday, citing people familiar with the matter.
The major shift comes after the e-commerce giant withdrew much of its advertising from the platform more than a year ago due to concerns over hate speech.
In 2023, Apple also pulled all of its advertising from X and has recently been in discussions about testing ads on the platform, the report said.
Several ad agencies, tech and media companies had also suspended advertising on X following Musk’s endorsement of an antisemitic post that falsely accused members of the Jewish community of inciting hatred against white people.
Monthly U.S. ad revenue at social media platform X has declined by at least 55% year-over-year each month since Musk bought the company, formerly known as Twitter, in October 2022. He had acknowledged that an extended boycott by advertisers could bankrupt X.
Musk has become one of the most influential figures following President Donald Trump‘s re-election. He now leads the Department of Government Efficiency, which aims to cut $2 trillion in government spending.
Italian luxury goods group Salvatore Ferragamo said on Thursday its revenue dropped by 4% at constant currencies in the fourth quarter, flagging “encouraging results” from its direct-to-consumer sales which were overall flat in the last three months of the year.
Sales in the North American region, which accounted for 29% of total revenue, were up 6.3% in the quarter. However, the Asia Pacific area saw a 25% drop in revenue at constant exchange rates.
The slowdown in global demand for luxury goods, especially in China, has made the group’s turnaround harder. Overall preliminary revenues reached 1.03 billion euros in 2024, in line with analysts’ estimates, according to an LSEG consensus.
“January shows an acceleration in our DTC channel’s growth, albeit supported by the different timing of the Chinese New Year and a favourable comparison base versus last year”, Chief Executive Marco Gobbetti said in a statement.