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Louis Vuitton, Gabriela Hearst, and Zimmermann

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A contrast in styles across three collections at Paris Fashion Week 0n Monday – the corporate, the committed, and the cool, from Louis Vuitton, Gabriela Hearst, and Zimmermann.
  

Trans-Euro Vuitton

Designer Nicolas Ghesquière took Vuitton on its latest journey on a runway Monday night, departing from a virtual station beside a real one, the Gare du Nord.

Louis Vuitton – Fall-Winter2025 – 2026 – Womenswear – France – Paris – ©Launchmetrics/spotlight

Presenting his latest blend of futurism, active sport, techy materials and tongue-in-cheek humor to an audience of 400.
 
Winning prolonged applause for what will surely be judged as one of his best collections for Vuitton. At the finale, greeting First Lady Brigitte Macron in a long embrace as he toured the multi-runway set.

A long and energetic collection staged before a gang of Nicolas’ actress pals – Saoirse Ronan, Alicia Vikander, Lea Seydoux, Jennifer Connelly and Emma Stone.
 
Taking risks with every look, right from the beginning: leather shorts cut like lotus flower-shaped Kiki Bachi basins, paired with transparent Latex dusters. Latex jumpsuits worn over red orchid velour shirts; graphic anoraks with road signage Vuitton logos; or tartan blankets brilliant draped into sexy after-hour saris. For evening, Samurai armor-shaped, knitted-over-vast-folds-of-mille-feuille-chiffon dresses.

Louis Vuitton – Fall-Winter2025 – 2026 – Womenswear – France – Paris – ©Launchmetrics/spotlight

 
The models dashing about the large triangular atrium, as if desperate not to miss a train, or a lover departing for the weekend. Guests sitting on metallic platform seats.
 
Plus, the bags were something else – violin or mandolin cases in Damier print; or double satchel bags in Vuitton monogram tied around the waist like Uilleann pipes. As were Nicolas’ latest footwear, starring high heels or Chelsea boots wrapped in two-inch thick soles; or ballerinas’ thick socks built into cool new boots.
 
“Recreating the bustling ambience of a Paris train station – where fleeting moments are shared amongst strangers, weaving a tapestry of stories,” was Ghesquière’s explanation.
 
A fleeting moment that ended up becoming a punchy fashion statement.
 

Gabriela Hearst: Neatly neolithic 

An immigrant to America herself, Gabriela Hearst, to her credit, has not forgotten where she came from, and that others like her will want to follow her path.

Gabriela Hearst – Fall-Winter2025 – 2026 – Womenswear – France – Paris – ©Launchmetrics/spotlight

Exiting her latest show in Palais de Tokyo, guests were given a flyer from the ACLU explaining how one should interact with heavies from Immigration and Customs Enforcement at work, or at your door. 
 
Entitled “Know Your Rights”, the flyer offering precise legal advice on how to deal with ICE. Revealing this scourge of all immigrants is spelled L’ice in France, which sort of speaks volumes.
 
Back inside, the audience was able to enjoy a clever, composed and cool collection from Hearst, inspired by the concept of Goddess symbolism. Where ancient and neolithic signage – spirals, zigzags, and snake incisions were the connecting idea of the collection. In the belief that abstract motifs indicate women’s roles as protector and nourisher of humankind.

Gabriela Hearst – Fall-Winter2025 – 2026 – Womenswear – France – Paris – ©Launchmetrics/spotlight

 
The result was some great looks: opening with a series of strong coats and jackets in leather, often trimmed in treated shearling, whether shaggy or shaved. Few designers drape or tailor leather as effectively as Gabriela, though then again as the daughter of Uruguayan rancher, it’s in her personal DNA. Her sharp blazers and shirts; ever so flared skirts and brilliant gather cocktails were all excellent.
 
In a busy season for Hearst, she also opened a deluxe seven-month-long pop-up in the Bristol Hotel, which will remain open until November 1.
 
Capping off a fine moment, to heavy applause, as she received her ovation in an ACLU cap. Making her humanism apparent at her bow.
 

Zimmermann: Picnic at the Petit Palais

One of fashion’s great recent success stories is the house of Zimmermann, which presented an enticing vision of haute-bohemian chic on a chilly Monday in Paris.

Zimmermann – Fall-Winter2025 – 2026 – Womenswear – France – Paris – ©Launchmetrics/spotlight

Perhaps, the initial thrill of discovering Zimmermann a decade ago in New York has worn off, but Nicky Zimmermann continues to dream up fresh takes on her Optimistic Oz signature style.
 
For next fall, she wants to attire her fans in diaphanous ruffled chiffon or organza dresses.  Semi-sheer, showing lots of underwear and worn with big, hefty boots, their ankles finished with woven leather straps.
 
Entitled, “Hypnotic”this Fall 25 collection drew inspiration from one of Australia’s greatest movies, the eerie fictional Victorian crime story “Picnic at Hanging Rock” about the disappearance of three schoolgirls and a teacher. 
 
“Picnic at Hanging Rock celebrates its 50th anniversary this year… Our collection, like the film, is guided by a mysterious spirit and the haunting, ethereal and romantic qualities of a dream within a dream,” explained designer Nicky Zimmermann.

Zimmermann – Fall-Winter2025 – 2026 – Womenswear – France – Paris – ©Launchmetrics/spotlight

Noting that the use of Victoria guipure and lace; dramatic silhouettes; dusty Outback colors of Australian nature; maps of Mt Macedon; and the pinafores of the schoolgirl’s uniforms.  
 
All told, a highly evocative collection staged with wit and vigor inside the Petit Palais with thespian fans Katie Holmes and Rose Byrne sitting front row.
 
And, with scores of buyers looking very happy in the front row, the latest example of chill and commercial Zimmermann. You see, unlike the boarding school in Picnic at Hanging Rock, which went bankrupt due to the scandal, Zimmermann continues to boom.
 

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Adidas seals Liverpool FC deal worth over €71 million per season

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Translated by

Nazia BIBI KEENOO

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March 10, 2025

Adidas is making big moves. After hinting at major announcements last week, CEO Björn Gulden has delivered. The three-stripe brand will officially become Liverpool FC’s kit supplier from August 1, covering the men’s, women’s, and academy teams.

Anfield Stadium, lit up in Liverpool FC’s colors, featuring the Adidas logo. – Adidas

The deal, which had been an open secret for months, was teased by both Adidas and Liverpool last summer in a playful social media video calling it “football’s worst-kept secret.” But now it’s official—and a major win for Adidas, which takes over from Nike. The German brand already outfits some of the biggest clubs in the game, including Real Madrid, Arsenal, Bayern Munich, and Olympique Lyonnais.

It’s also a homecoming. Adidas and Liverpool share a long history, having previously partnered from 1985 to 1996 and again from 2006 to 2012. The new multi-year agreement, set to last five seasons, is reportedly worth £60 million (€71.4 million) per season.

Liverpool’s five-year partnership with Nike will come to an end this summer. The previous deal was estimated at €35 million per season, excluding bonuses.

“Everyone at the club is extremely happy to welcome Adidas back into the LFC family. We had fantastic success together in the past and created some of the most iconic Liverpool kits of all time,” said Billy Hogan, CEO of Liverpool FC, in a statement on Monday.

Beyond the financials, the timing couldn’t be better for Adidas. Liverpool—one of the world’s top 10 most-followed clubs with tens of millions of fans—meets Paris Saint-Germain this Tuesday. With vintage football jerseys surging in popularity, this reunion gives Adidas the perfect opportunity to tap into a cultural wave already shaping the sportswear market.

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Jo Hunt moves from ASOS for business development role at Debenhams

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The latest news from Boohoo Group’s Debenhams business is that Jo Hunt, formerly head of partner brands at ASOS, has arrived as head of business development.

Debenhams

It’s not been officially announced but Hunt shared the news on her LinkedIn profile page, which also says that she “played a significant role in building the ASOS.com third party branded business across Men’s & Women’s”.

She’s been in her new role since February and it’s clearly going o be a big change for the exec as she’s been with ASOS for almost 19 years. She started at the e-tail giant as buyer for women’s brands in summer 2006 and became head of partner brand in September 2013, holding that title until last December. She also became head of asosmarketplace.com in summer 2017, holding that post concurrently with her other duties until November last year.  

Before joining ASOS, she was an assistant buyers at House of Fraser, a job she did for almost six years.

Debenhams is a business Boohoo Group acquired for £55 million in 2021 after it ran into trouble due to the pandemic and filed for administration.

The new owner made it online-only and it has actually turned out to be one of the more successful parts of the Boohoo operation in recent years. Dan Finley, the CEO who turned it around was also promoted to CEO of the entire group following his Debenhams success.

Debenhams has been planning international expansion and late last year another sign of its new-found confidence came as it named insider Patrick Duggan as its new creative director. He’d been the senior head of creative at the online marketplace for almost two years.

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Whistles and Hush join ‘Brands at M&S’ platform, Nobody’s Child to expand concession format

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M&S continues to grow its ‘Brands at M&S’ fashion and lifestyle portfolio adding Hush and Whistles to its online platform this season. Meanwhile, its part-owned Nobody’s Child brand will also be doubling its in-store footprint to 56 stores.

First, Hush and Whistles will become the first dedicated womenswear brands to launch on the platform this year, continuing its growth to over 100 third-party brands. Hush will join the website from 12 March, followed by the arrival of Whistles in April.

The pair will introduce more than 300 new season womenswear products to M&S.com, including day dresses, trend-forward denim, boho-style blouses, co-ords, outerwear, and a selection of bags, heels and sandals.

The range will also include an exclusive 12-piece collection from Hush, “which offers effortless summer separates and Hush’s best-selling barrel leg jean in leopard print” exclusive to M&S’s website.

As the retailer claims to continue “to drive style perceptions” (+6ppts) while “holding its highest market share in womenswear for years” (10.4%), M&S said womenswear is a top performing category within Brands at M&S, making up 49% of sales in the last 12 months, with sales up 18% vs last year.

The retailer also claims to have welcomed over one million new customers to the platform in the last year.

“Hush and Whistles will bolster the existing offer of stylish womenswear brands and sit alongside Chinti & Parker, Baukjen and Nobody’s Child, which was the first third-partner brand to launch at M&S in 2020, bringing the total number to 26”, M&S said.

Additionally, M&S will be welcoming back Nobody’s Child pop-up shops to stores for the SS25 season. Having seen 100,000 customers shopping the brand in store last year, for 2025, the retailer is expanding its store footprint to a further 28 new locations including Kew, Merry Hill and Braehead. That will bring the total number of M&S stores the brand is available in to 56.

The pop-ups will offer a capsule collection of 40 pieces from Nobody’s Child’s SS25 collection, including a mix of signature dresses, tops, blouses and trousers.

Nishi Mahajan, director of Third-Party Brands, Clothing & Home at M&S, said: “Four years ago we introduced a small selection of third-party womenswear brands to M&S and today, it continues to be our best-performing category.

“We’re continuing to listen and learn from our customers; we know that in womenswear, they want highly credible, fashion-led brands which complement and enhance our core offer at M&S. We’re confident the arrival of Hush and Whistles as well as the return of our Nobody’s Child pop-up shops, will ensure we are the destination for womenswear this season as we continue to drive style perceptions and grow market share.” 

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