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London to get its first new Primark in a decade

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January 14, 2026

Primark is planning to open a new store at Wimbledon Quarter, its first new Greater London location in around a decade, with the opening scheduled for late 2026/early 2027.

Primark

The value fashion/lifestyle retail giant will complete the repurposing of the former Debenhams department store on the shopping centre’s ground floor, operating across 24,000 sq ft. Primark said customers can expect its women’s, men’s and kidswear ranges alongside beauty and homewares.

Philippa Nibbs, director of sales for London and the south east at Primark, said: “It’s fantastic to announce our first new store in London as we enter our 40th year in the capital. We’ve had lots of requests over the years to open here so it’s great to finally make it happen.”

Robert Cragg, head of asset management at centre operator Romulus said: “The arrival is a fantastic boost for the local community and brings greater choice for everyday shopping right to the heart of Wimbledon… further strengthening Wimbledon Quarter’s appeal and diverse retail offering.” 

Its arrival will complement other new and upsized retail tenants, including M&S, Oliver Bonas and Rituals, Romulus added.

Primark currently operates 11 stores across London, including two on Oxford Street and one each in Westfield’s London malls, plus another 30 stores within the M25 region.

 

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British customer engagement specialist SaleCycle buys French conversion expert Beyable

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January 14, 2026

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Nicola Mira

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January 14, 2026

On January 13, British customer engagement and cart reactivation specialist SaleCycle bought Beyable, a French company whose solutions for customer experience personalisation and site visit conversion will merge into a unique platform following the acquisition.

Salecycle

The platform, covering all stages of the conversion funnel, is designed to address the challenges faced by brands in transforming site visits into purchases. An element that has become especially strategic given rising customer acquisition costs for e-tailers, now more than ever keen on monetising site traffic.

“By combining identity resolution tools… and onsite personalisation, we are creating a platform that will smartly help brand engage with and convert each visitor,” said Fabien Sanchez, CEO of SaleCycle.

In practice, SaleCycle’s identification and multi-channel re-engagement solutions (via email, SMS, WhatsApp etc) will be boosted by the behavioural scoring and personalisation technologies developed by Beyable since 2014. The two companies’ complementary solutions target becoming a relevant alternative to those offered by US tech giants.

The acquisition will also help Beyable, which includes names like APC, Sisley and Saint-Gobain among its clients, to expand internationally. “Joining forces with SaleCycle enables us to extend our vision into a global dimension,” said Julien Dugaret, CEO of Beyable. Dugaret founded the company with Florian Papillon, Saidi Mohamed and Julien Delhomme.

The value of the transaction has not been disclosed. The newly created group has a portfolio of some 300 brands in the retail, travel and luxury sectors, among them Balenciaga, Breitling, Lacoste, Adolfo Dominguez and L’Occitane.

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Alémais opens Liberty London’s latest pop-up

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January 14, 2026

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January 14, 2026

Australian fashion/homewares specialist Alémais has opened a pop-up space within high-end department store Liberty London. 

ALÉMAIS at Liberty London

A platform to “release the spirit of its Resort 2026 collection”, the range available there takes its inspiration from the “colour, energy, and craftsmanship of Marrakech… celebrating the collection’s unique aesthetic”.

It also includes a collaboration with artist Laurence Leenaert, founder of Marrakech-based lifestyle brand Lrncell, known for its ceramics and textiles.

The pop-up space, open until 13 February, has been created by Arddun Agency Design and Project Management.

Led by co-owner Ian Shoobridge, the pop-up “reflects a shared approach to storytelling through space”.

Having just celebrated its 150th anniversary celebrations, Liberty continues to be a popular destination choice for collaborations and pop-ups linked to the store’s strong fashion and fabrics platform.

The most recent one included a major new collaboration/collection marking a return to the spotlight for former Gucci creative chief Frida Giannini.

Meanwhile, The Fold followed up its ongoing collaboration with the high-end retailer launching a new collection made with the department store’s famous fabrics, while resort menswear brand SMR Days launched a dedicated Summer Shop there.

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Kiko Milano launches first South India store in Kochi

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January 14, 2026

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January 14, 2026

Kiko Milano has opened its first mono-brand store in South India in Kochi’s Forum Mall as the Italian beauty brand continues to expand its footprint across the country, following launches across Delhi, Mumbai, Pune, and Lucknow

Kiko Milano’s new store in Kochi’s Forum Mall – Kiko Milano

 
“Designed as an immersive beauty destination, Kiko Milano’s Kochi store offers a discovery-led retail experience with thoughtfully curated shade and texture bars, inviting consumers to play, swatch, and personalise their looks,” announced the brand in a press release. “The store brings Kiko Milano’s signature blend of innovation, trend-led formulations and accessible luxury closer to beauty enthusiasts in the region.”
 
Inside the store, shoppers can browse Kiko Milano’s colour cosmetics including its 3D Hydra Lipgloss and Maxi Mod Mascara. The label’s ‘Scent of Milan’ fragrance collection has a dedicated space in the outlet and technological features such as dynamic digital screens blend with makeup trial stations to create an immersive retail experience.

Kiko Milano entered into a strategic partnership with Reliance Retail Ventures Limited in 2024 to retail in the Indian market, a fast-growing commercial destination for global beauty brands. The acquisition bolstered Reliance Retail’s premium beauty portfolio and gave Kiko Milano access to the retail giant’s pan-India network.

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