Primark is planning to open a new store at Wimbledon Quarter, its first new Greater London location in around a decade, with the opening scheduled for late 2026/early 2027.
Primark
The value fashion/lifestyle retail giant will complete the repurposing of the former Debenhams department store on the shopping centre’s ground floor, operating across 24,000 sq ft. Primark said customers can expect its women’s, men’s and kidswear ranges alongside beauty and homewares.
Philippa Nibbs, director of sales for London and the south east at Primark, said: “It’s fantastic to announce our first new store in London as we enter our 40th year in the capital. We’ve had lots of requests over the years to open here so it’s great to finally make it happen.”
Robert Cragg, head of asset management at centre operator Romulus said: “The arrival is a fantastic boost for the local community and brings greater choice for everyday shopping right to the heart of Wimbledon… further strengthening Wimbledon Quarter’s appeal and diverse retail offering.”
Its arrival will complement other new and upsized retail tenants, including M&S, Oliver Bonas and Rituals, Romulus added.
Primark currently operates 11 stores across London, including two on Oxford Street and one each in Westfield’s London malls, plus another 30 stores within the M25 region.
