Kate Spade New York has unveiled its Fall 2025 global campaign, “Spark Something Beautiful,” with Grammy-winning singer-songwriter Laufey and model Reign Judge making their debut for the brand. 

They join returning faces four-time Grammy-nominated rapper Ice Spice, and dancer and social media star Charli D’Amelio, in a campaign that underscores the brand’s new creative direction under CEO and brand president Eva Erdmann.

Set against the backdrop of New York City, the campaign film follows a protagonist walking alone before being joined by friends at a crosswalk—a simple moment that transforms into a celebration of connection.

“Music has always been about connection for me—whether it’s with the audience at a concert or the people closest to me in my everyday life,” said Laufey. “What drew me to this Kate Spade New York campaign is how it captures the beauty of those small, shared moments. I love the idea that friendship can turn something as simple as crossing the street into something magical—that really resonates with how I see the world.” 

Alongside its star-studded cast, the campaign spotlights Kate Spade’s new hero accessory, the Duo Bag. Designed with versatility in mind, it can be worn four ways—as a shoulder bag, crossbody, clutch, or belt bag—and debuts in seasonal shades including Cashew Milk, Black, Leopard Multi, Dried Thyme, Lime Slice, Cinder Grey, and Burnt Sage, with holiday-ready tones like Milk Glass, Red Jam, Leopard Haircalf, and Nightshade. Retail prices range from $569 to $649.

The campaign will run globally across the brand’s channels through February 2026.

“At Kate Spade New York, we believe that the little moments shared together are what truly brighten life,” added Kaisy Mae O’Reilly, senior vice president of marketing. “Like the Duo Bag, our campaign stars reflect uniqueness and versatility—yet shine brightest together. At its heart, this campaign is about how showing up for each other can transform even the simplest moments into something extraordinary.”