To move beyond its identity as a retail brand and make it easier to identify the labels that now span the different facets of its offering, the Kiabi group has unveiled a new logo: a stylised “K” that will appear across the logos of all its entities.
Kiabi
This “K”, framed by a thick white outline, appears in the top right-hand corner of the Kiabi Home logo, as well as on the logos for Beebs, dedicated to second-hand, and Kitchoun, the brand for shoes for babies from birth to nine months.
“This new adventure represents our transition from a fashion retailer to an ecosystem of brands and services, centred on a strong promise: to always do more for families,” the group said on social media.
“More than just a symbol, [this new logo] embodies our evolution, our new identity and our ambition. It reflects the quality, style and accessibility that define Kiabi’s DNA, upheld every day by our teams around the world.”
As FashionNetwork.com recently noted, Kiabi is now at the helm of a growing portfolio of brands in the French apparel market. With revenue of €2.5 billion in 2024, Kiabi currently has a network of 647 stores and 10,000 employees across 83 countries.
The family fashion brand recently used Circular Fashion Week, held in Lille on 4 and 5 December, to formalise its membership of the Dutch Denim Deal coalition, which aims to scale up the recycling of jeans into new garments.
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