Digital wholesale management platform JOOR has “responded to the need for speed” and launched ‘Ready-To-Ship Style’, which it says is a “first-of-its-kind in-season buying tariff-mitigating digital trade show”.

It focuses on “best-selling evergreen styles and new stock ready to be shipped immediately” that have “never been more vital to ensuring growth”.

The digital event features 145 “leading” fashion brands including Blumarine, Farm Rio and CP Company, all with available-to-sell inventory. 

The company’s transaction data shows that “a number of seismic shifts have occurred within the luxury wholesale fashion industry over the past five years”. Retailers are increasingly placing orders on shorter lead times and “placing smaller initial orders while saving more of their buying budgets for in-season purchases”. 

This has meant the average time from a wholesale order being placed to the product shipping having “fallen dramatically from a high of 253 days in 2019 to just 86 days in 2024”.

It added that “evergreen styles have become an increasingly important business driver—growing from 37% of GMV on JOOR in 2019 to accounting for 47% of GMV in 2024”. It believes this “demonstrates brands’ continued focus on maximising best-sellers and retailers’ continued desire to invest in proven commercial winners”.

The Ready-To-Ship Style JOOR Passport show runs for eight weeks until 18 August. And with retailers aiming to order and receive goods in advance of tariff-linked price hikes, the company said there’s even more of a need to stage such an event. 

Amanda McCormick Bacal, its SVP of Marketing, said: “Brands are seeking efficient ways to sell-through existing inventory, while retailers require the agility to place orders closer to delivery, minimising risk by reacting to trends and real-time product performance. By focusing on available-to-sell inventory, this digital experience provides access to products before prices are impacted by upcoming tariffs, as well as a showcase for evergreen styles which have become increasingly vital to retailers’ assortments.”