Australian-born big and tall men’s brand Johnny Bigg has expanded its U.S. presence with the launch of concessions in five Belk department stores across the southeast.
The new Johnny Bigg concession at Belk Southpark in Charlotte, NC. – Johnny Bigg
The partnership allows shoppers to explore Johnny Bigg’s clothing in person, offering the chance to touch, feel, and try on pieces before purchasing. In North Carolina, Johnny Bigg collections are now available at Belk stores in Charlotte and Raleigh. Shoppers in South Carolina can find the brand at the Columbia location, while Alabama customers can visit the Birmingham and Huntsville stores.
The new retail partnership coincides with the launch of its latest collection, which includes on-trend casuals like knit shirts, casual jackets, hoodies, and jeans, alongside dressier chino, blazer, and suit options.
“Our entry into Belk stores is a significant milestone for Johnny Bigg,” said Katie Burtt, general manager of Johnny Bigg US.
“Together, we’re making it easier for big & tall men to access the fashion they want in the size that they need. We’re eager to see how this collaboration evolves and look forward to bringing even more of our great offering to Belk shoppers.”
This expansion underscores Johnny Bigg’s steady growth since its founding in Sydney in 2014 and its introduction to the U.S. market in 2020. The brand has ambitious plans for further its U.S. growth as it continues to redefine big and tall men’s fashion.
Over the years, Johnny Bigg has built a loyal following through collaborations with notable figures, including NFL stars Trey Smith and Brock Hoffman, actor Chimechi Uchechi Oparanozie, and big & tall model Cameron Boyland.
