Fashion e-tailer In The Style has unveiled its first 2025 collaboration collection with BBC Strictly Come Dancing 2024 show winner, Dianne Buswell. The new collection has just dropped featuring looks based around a week in Buswell’s life as a professional dancer.
The concept includes matching active and comfort looks, with the brand’s best-selling sculpt and control leggings and unitards featuring alongside its split-hem leggings and flares. Also, the brand’s power mesh technology, used in its ‘sculpt and control’ collection, has been extended to include the unitards for the new release, its noted.
“Staying true to her own life and schedule”, the collection also reflects 99% of her wardrobe in a mix of active and athleisure, Buswell said: “It’s great to be able to put together an authentic collection that is full of pieces that are practical, stylish and comfortable to complement a busy and active lifestyle.”
Phoebe Russell, marketing director of In the Style, added: “We are best known for our celebrity and influencer-based collaborations, and this one to kick off 2025 is one to be excited about. When deciding on our collections, we want to lean into people who wear these wardrobe staples day in and day out, and when it comes to activewear, we really knew Dianne would be such an asset.”
