Fashion

Hart opens first NYC store in Nolita

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January 5, 2026

Personalized jewelry brand Hart has opened its first New York location, marking a major milestone for the Charleston, South Carolina–based company as it expands beyond the south. 

Hart opens first NYC store in Nolita. – Alex Frank

Known for custom charm necklaces, ready-to-wear jewelry, and modern talismans, the Nolita boutique is designed to offer an immersive and personalized shopping experience. The new boutique is located at 251 Elizabeth Street in Nolita, placing the brand in one of Manhattan’s most design-forward retail neighbourhoods.

The Nolita opening represents the brand’s third permanent retail location overall and its first outside the southern U.S., following its Charleston flagship and a second store in Nashville’s 12 South district.

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