Under his creative direction, Fursac joined the Paris Fashion Week calendar. Over five years at the helm of design for the French menswear brand, Gauthier Borsarello, whilst remaining true to its formal roots, ushered in a new tone.
Under the stewardship of the vintage specialist and co-founder of L’Étiquette magazine, the brand, which was still called De Fursac on his arrival and had just been taken over by the SMCP group, staged its first presentation with Borsarello for the spring/ summer 2022 season. Last January, he held a catwalk show to present his autumn/ winter 2025-26 collection. In mid-December, he announced his departure via his Instagram account.
“I would like to sincerely thank Daniel Lalonde, Elina Kousourna, Alix Le Naour, Evelyne Chetrite, and Judith Milgrom for the opportunity to work at Fursac five years ago as creative director. This chapter has been meaningful, both creatively and professionally. I’m grateful for the trust, the dialogue and the freedom to contribute to the evolution of the brand,” he wrote in a message dated December 12.
“I’m particularly proud of the studio, design, image, and communications, and of what we’ve achieved together: bringing the brand into the official Paris Fashion Week calendar after just one season, and continuing this journey through to the Paris Fashion Week show in January 2025. Thank you for the experience, insight and relationships built along the way. I will carry them with me on my path.”
In five years, the designer introduced modernised silhouettes and strengthened Fursac’s casual wardrobe, placing particular emphasis on fabric choices. He also broadened his references, from football and surfing inspirations to a more cutting-edge creative realm centred on music and the arts, as demonstrated in his spring/ summer 2025 presentation through a collaboration with artist Lionel Estève, whose work has been shown at the Musée Picasso in Paris.
The group has not yet commented on the French designer’s departure, confirming the decision to FashionNetwork.com but, for the time being, not setting out any organisational plan for its design direction.
The brand welcomed Louise Bousquet-Andreani as its general manager at the beginning of the year. For the time being, activity at its historic premises and boutique at the Richelieu-Drouot corner, on the Grands Boulevards in Paris, has been put on hold, FashionNetwork has observed. According to SMCP, this is for administrative reasons, and the teams have moved to another group site.
Fursac’s business is reported under the group’s Other brands segment, alongside Claudie Pierlot, in SMCP’s published results. After seeing sales reach 167 million euros in 2023, this division declined to 148 million in 2024. In the first nine months of 2025, sales were stable year-on-year at 108 million euros, with group sales of 895 million euros.
Following the completion of legal proceedings regarding the actions of its former shareholder, the group’s current majority shareholders announced on November 27 their intention to sell their shares.
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Lululemon was making headlines last week as its CEO exited but it had more upbeat news on Sunday as Lewis Hamilton made a personal appearance at the Regent Street, London, flagship store to to celebrate the launch of The Lewis Hamilton Edit, a curated 36-piece capsule personally selected by the champion racing driver.
André Maestrini and Lewis Hamilton – Lululemon
Importantly too, joining Hamilton in-store for photos was Lululemon’s new interim CEO, André Maestrini, marking his first public appearance in the role and highlighting the company’s focus on innovation, as well as stressing that there’s no vacuum at the top of the company’s leadership tree.
Hamilton became a Lululemon ambassador earlier this year and made an unannounced appearance in the store.
Available exclusively at the Regent Street location and on the brand’s UK webstore, the Edit brings together Hamilton’s favourite menswear and womenswear pieces from the brand’s Winter 2025 collection — “each style chosen for its high performance and elevated aesthetic, all filtered through the distinctive personal style he’s renowned for”.
The appearance may have been unannounced but there were plenty of fans gathered outside to see him in a full look from the Edit as he greeted the crowd, signed autographs, and posed for photos.
The first 100 people in the queue also received Lululemon products signed by Hamilton and he was also helping staff style looks and wrap gifts behind the tills.
Such appearances are hugely important for stores at this time of year as they compete to attract customers.
In a report of around 40 pages, the Dutch NGO Changing Markets casts doubt on polyester’s virtuous image, suggesting it releases far more microplastics than virgin polyester, according to research conducted at Çukurova University in Turkey.
Shutterstock
The university carried out tests on 51 “representative” garments from the product ranges of the brands Adidas, H&M, Nike, Shein, and Zara. The document, reviewed by FashionNetwork, indicates that recycled polyester sheds 54.8% more microplastic particles. The NGO believes this figure may even be an underestimate.
Changing Markets argues that the polyester presented as recycled by Shein is not actually recycled. This appears to be borne out by the platform itself, as the word “recycled” has disappeared from the product pages of certain items. According to the study, this “polyester fraud” is commonplace in the textile industry, with the study noting evidence of similar practices at H&M and Nike.
When Shein products are excluded from the analysis, the volume of microfibres released is 72% higher than for virgin polyester. The document also notes that microfibres from recycled polyester are 20% smaller than those released by virgin polyester.
Use of bottles under scrutiny
Why the disparity? The study offers little explanation, simply noting that recycling processes, whether chemical or mechanical, weaken polymer chains, creating shorter, more imperfect molecular structures.
However, this is not the study’s main focus, which primarily targets the conversion of plastic bottles into polyester, with 98% of recycled polyester not coming from recycled textiles and clothing. Changing Markets likens this to a form of greenwashing, and argues that the practice misleads consumers about the supposed environmental virtue of these products.
The study was unable to compare shedding due to the lack of virgin polyester at Zara and of uniform materials at Adidas. The material marketed by Shein is suspected of not actually being recycled. – Changing Markets
“Recycled polyester has become a practical solution for the industry, allowing brands to claim progress in reducing their reliance on virgin plastic while increasing overall synthetic fibre production,” reads the study. “Textile Exchange data makes this clear: although recycled polyester volumes increased last year, its overall market share fell from 12.5% to 12%, as virgin polyester grew even faster.”
Disputed findings
Nike proved the most polluting (for both virgin and recycled fabrics), ahead of Adidas: Nike’s recycled polyester shed over 30,000 fibres per gram of garment on average, nearly four times more than H&M and seven times more than Zara.
Adidas maintains that it sees “an environmental benefit in using recycled polyester,” a spokesperson told AFP, because “no crude oil needs to be processed and plastic waste is reused.”
“Compared with virgin polyester, it generates far fewer greenhouse gas emissions,” continued the German sportswear company, citing other scientific studies, such as that by the NGO Microfibre Consortium, which find no significant differences between recycled and virgin fibres when it comes to microfibre shedding.
“The H&M Group shares concerns about the environmental impact of fibre fragments,” the Swedish brand told AFP, pointing out that polyester accounts for only 22% of its production and saying it is working in particular on “research into production processes that reduce the release of particles.”
For now, Nike, Shein, and Zara have not responded to AFP’s requests regarding the study’s findings.
FashionNetwork.com with AFP
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If anyone thought the JW Anderson label would take something of back seat after Jonathan Anderson landed the creative chief’s role at Dior, they couldn’t have been more wrong. And the latest development at the weekend showed JWA is still very much front of mind for Anderson.
JW Anderson
The company opened a Pimlico Road store, in a part of London known for its antique stores, design boutiques and homewares specialists. It said the new store “naturally aligns with the brand’s growing Home and Garden collection”.
Each of the label’s locations “absorbs and reflects its surroundings” and for this one, “within an environment of timeless design, Home and Garden sits at the heart of the store, accompanied by a selection of Ready to Wear, Shoes and Accessories”.
There’s also an emphasis on art. The inaugural art installation presents six sculptural sconces by British artist Kira Freije. Drawing from welding, glassblowing and other craft processes. The works will be available exclusively in-store until February. Meanwhile ready-to-Wear from the latest collection “including pieces rooted in local craftsmanship, are shown alongside collaborative objects by international artisans”.
JW Anderson
We’re told that “curating is an utterly personal passion, which Jonathan Anderson now channels into a re-articulated JW Anderson”.
As with the brand’s Soho and Milan flagships, the store concept has been developed by architects Sanchez Benton. Spanning two floors, its layout is “shaped by velvet panelling that creates intimate, distinct rooms”. And as well as the main retail area, the lower ground floor houses a dedicated Press and VIP Salon, “offering a private environment”.
The opening comes hot on the heels of the brand’s Miami pop-up that opened during the city’s Art Week in partnership with luxury retailer The Webster, running until 15 December.