Under his creative direction, Fursac joined the Paris Fashion Week calendar. Over five years at the helm of design for the French menswear brand, Gauthier Borsarello, whilst remaining true to its formal roots, ushered in a new tone.
Under the stewardship of the vintage specialist and co-founder of L’Étiquette magazine, the brand, which was still called De Fursac on his arrival and had just been taken over by the SMCP group, staged its first presentation with Borsarello for the spring/ summer 2022 season. Last January, he held a catwalk show to present his autumn/ winter 2025-26 collection. In mid-December, he announced his departure via his Instagram account.
“I would like to sincerely thank Daniel Lalonde, Elina Kousourna, Alix Le Naour, Evelyne Chetrite, and Judith Milgrom for the opportunity to work at Fursac five years ago as creative director. This chapter has been meaningful, both creatively and professionally. I’m grateful for the trust, the dialogue and the freedom to contribute to the evolution of the brand,” he wrote in a message dated December 12.
“I’m particularly proud of the studio, design, image, and communications, and of what we’ve achieved together: bringing the brand into the official Paris Fashion Week calendar after just one season, and continuing this journey through to the Paris Fashion Week show in January 2025. Thank you for the experience, insight and relationships built along the way. I will carry them with me on my path.”
In five years, the designer introduced modernised silhouettes and strengthened Fursac’s casual wardrobe, placing particular emphasis on fabric choices. He also broadened his references, from football and surfing inspirations to a more cutting-edge creative realm centred on music and the arts, as demonstrated in his spring/ summer 2025 presentation through a collaboration with artist Lionel Estève, whose work has been shown at the Musée Picasso in Paris.
The group has not yet commented on the French designer’s departure, confirming the decision to FashionNetwork.com but, for the time being, not setting out any organisational plan for its design direction.
The brand welcomed Louise Bousquet-Andreani as its general manager at the beginning of the year. For the time being, activity at its historic premises and boutique at the Richelieu-Drouot corner, on the Grands Boulevards in Paris, has been put on hold, FashionNetwork has observed. According to SMCP, this is for administrative reasons, and the teams have moved to another group site.
Fursac’s business is reported under the group’s Other brands segment, alongside Claudie Pierlot, in SMCP’s published results. After seeing sales reach 167 million euros in 2023, this division declined to 148 million in 2024. In the first nine months of 2025, sales were stable year-on-year at 108 million euros, with group sales of 895 million euros.
Following the completion of legal proceedings regarding the actions of its former shareholder, the group’s current majority shareholders announced on November 27 their intention to sell their shares.
This article is an automatic translation. Click here to read the original article.
