Global luxury fashion retailer Fwrd has appointed Rosie Huntington-Whiteley as fashion director as the Revolve Group-owned platform continues to gain market share.
Fwrd names Rosie Huntington-Whiteley as fashion director. – Fwrd
In this role, Huntington-Whiteley will oversee fashion curation, merchandising, and seasonal strategy, while bringing her global profile and personal aesthetic to the role.
“As fashion director at Fwrd, my role is about defining the brand’s fashion point of view through a modern, timeless, and refined lens,” said Huntington-Whiteley.
“I believe in the power of storytelling through clothing, building a wardrobe that balances both sophistication and ease that truly resonates with the Fwrd customer’s lifestyle.”
The company most recently reported a 37% year-over-year increase in gross profit dollars in the third quarter of 2025. Fwrd’s personal shopping program has been a key contributor, delivering more than 100% year-over-year sales growth in the first nine months of 2025.
Fwrd has also expanded its luxury portfolio through recent brand launches including Phoebe Philo, Dries Van Noten, and Skims x Roberto Cavalli. It continues to strategically invest in owned brands, physical retail, merchandising, and client experiences.
“Fwrd’s strong performance in today’s evolving luxury market underscores the significant opportunity ahead as we continue to scale. With visionary creative leadership guiding the brand forward, we’re continuing to elevate Fwrd’s global presence and strengthen its position in the luxury space,” added Michael Mente, co-founder & co-CEO Revolve Group, Inc.
“As we invest in initiatives like our personal shopping program and expand our physical footprint, we’re deepening client engagement and driving long-term growth to ensure Fwrd remains the destination for modern, curated luxury fashion.”
