Californian fashion house Frame has chosen its first ever double act to promote its new denim Spring 2025 collection. An intimate scene pairs British actors Sienna Miller and Oli Green for the latest in the brand’s series of ‘Icon’ portraits with this ‘powerful duo’ becoming the first to portray its men’s and women’s collections.
Frame’s campaign series “continues to redefine a new era of storytelling, putting fashion at the intersection of entertainment and art, through compelling casting and creative direction”, we’re told.
So Miller was a “natural choice” for Frame’s co-founder and creative director Erik Torstensson, choosing “an icon of the screen and red carpet, who has transcended her generation to become one of Hollywood’s most celebrated movie stars”.
Meanwhile Green, the London-based actor (Mosquito Coast and The Crown) and model (fronting several fashion campaigns) is the “handsome, promising young actor” in the scene.
The denim Icons campaign, shot by Torstensson, “continues the seminal series set in the bedroom, lending immediate intimacy to the portrait of the couple”. In it, Miller showcases The Vertical in Laurence (high-rise waist, full-length inseam, classic button-fly closure) in debuting the brand’s newest classic straight leg jean in rigid denim. Green wears the relaxed heavy denim shirt and the straight jean in vicente, crafted from sustainable and recycled cotton.
