British luxury beauty/wellness brand Elemis has revved up its publicity machine becoming the first ‘Official Skincare Partner’ for Aston Martin Aramco’s Formula One team. It’s a multi-year partnership that “bring[s] together leading beauty innovation with the high-performance world of Formula One”, we’re told.
And the reason? To promote inclusivity within the world of Formula One that’s “recently seen a shift in fan demographic”.
A recent study by Nielson shows that 41% of fans are women, and the fastest growing fanbase are those aged 16-24.
And that focus on inclusion aligns neatly with Aston Martin Aramco’s own ‘Make a Mark’ strategy “which aims to drive positive progress through the influence of the sport”.
Both say they’re dedicated to environmentally conscious practices including sustainable sourcing that respects the planet. Elemis, meanwhile, also becomes the first B Corp business to partner with the team.
During the first partnership year, the beauty brand will launch an edit of exclusive, limited-edition products, as well as offering guests “the ultimate trackside experience” at the Aston Martin Aramco Paddock Club Suite, “providing a moment of wellbeing with experiential ‘pit stop’ treatments”.
And to mark the association Elemis will activate a first-of-its-kind spa experience at the Monaco Grand Prix in May… on board the Aston Martin Aramco luxury yacht, or course.
Séan Harrington, Elemis co-founder & CEO, said: “This value-driven partnership is the first of its kind and a pioneering effort in Formula One. It demonstrates how two leaders and innovators in our respective fields can work together to shift perception, empower others, and create an unrivalled lifestyle experience.”
Jeff Slack, managing director of commercial, Aston Martin Aramco Formula One Team, added: “Announcing our first Official Skincare Partner marks a significant milestone in how we connect with our fans, and I’m eager to see it open up new opportunities for both.”
Crocs Inc. announced on Thursday a 3.5 percent lift in sales to $4.1 billion for 2024, on the back of a strong fourth quarter.
Crocs clocks record 2024 revenue of $4.1 billion. – Crocs
The Broomfield, Colorado-based footwear firm said fourth-quarter revenues were $990 million, an increase of 3.1%, from the same period last year with direct-to-consumer revenues up 5.5%, partially offset by a 0.2% contraction in wholesale revenues.
By brand, Crocs revenues were $762 million, up 4%, while HeyDude revenues were flat at $228 million.
In the quarter, income from operations of $200 million decreased 4.6% from $210 million, while diluted earnings per share of $6.36 increased 52.9% from $4.16.
“We delivered another record year for Crocs, Inc. highlighted by revenue growth of 4% to $4.1 billion and adjusted earnings-per-share growth of 9%. We generated exceptional operating cash flow of approximately $990 million, which enabled us to return value to shareholders through more than $550 million in share repurchases, while fortifying our balance sheet through the pay down of approximately $320 million of debt,” said Andrew Rees, chief executive officer, Crocs Inc.
“For 2025, we are expecting another year of revenue growth, led by mid-single digit growth in the Crocs Brand. We are pleased by the early signs of progress we made for HeyDude during the fourth quarter and are taking a prudent approach to how we shape 2025 guidance for HeyDude as we focus on reigniting the brand.”
Looking ahead, Crocs said it expects first-quarter 2024 revenues to be down approximately 3.5% compared to the first quarter of 2024. For 2025, the company is expecting revenue growth of approximately 2% to 2.5% compared to full year 2024.
HanesBrands announced on Thursday fourth-quarter sales that surpassed expectations, coinciding with the news that its CEO, Steve Bratspies is stepping down from his post by year-end.
Bonds
The American apparel firm said sales from continuing operations rose 4.5 percent to $888 million, with U.S. sales increasing 3 percent over driven primarily by innerwear innovation. Internationally, quarterly sales gained 2 percent, as sales grew in Australia, the Americas, and Asia.
However, net losses for the quarter ending December 28 reached $12.9 million, including a $58.5 million loss from discontinued operations, thanks to the sale of the company’s struggling Champion which wrapped up in September.
“We delivered a strong quarter and full-year with results across all key metrics exceeding our expectations as the benefits of our transformation strategy are clearly working,” said Bratspies.
“We enter 2025 as a new company. We are a more simplified, focused business with a powerful asset base and significant competitive advantages. We believe we are well positioned to build on fourth quarter’s momentum and deliver positive sales growth, additional margin expansion, strong cash generation and continued debt reduction, providing us multiple levers to create additional shareholder value in 2025 and beyond.”
In a separate release, HanesBrands announced that Steve Bratspies will depart from the role of chief Executive officer of the company at the end of 2025, or upon the appointment of his successor.
Bratspies will step down from the North Carolina-based firm’s board of directors inline with the end of his tenure as CEO. He will stay on in an advisory role once a new CEO is named to support a smooth transition, according to a press release.
In light of the upcoming departure, HanesBrands said it has enlisted executive search firm Spencer Stuart to help with the search for the company’s next CEO.
“Having reached a positive and important inflection point in executing our strategy and looking ahead to the next leg of the company’s journey, the board, in concurrence with Steve, has decided that now is the right time to initiate a search for our next CEO. We are actively searching for the next leader who will continue building on our momentum for the next chapter of the company’s growth. We will provide updates as appropriate,” said Bill Simon, chairman of the HanesBrands board.
“On behalf of the entire board, we deeply appreciate the transformative leadership Steve has demonstrated throughout his tenure as CEO to make HanesBrands a new and better company. Steve led HanesBrands through a turbulent period in our industry, overhauling the company’s operating model, completing the sale of the Champion business and positioning HanesBrands as a global powerhouse in basics and innerwear. Under Steve’s leadership, the company has narrowed its focus and is now on track to deliver even stronger performance and increased shareholder returns in the coming years.”
HanesBrands extensive portfolio of apparel and innerwear includes Hanes, Playtex, Bali, L’eggs, Just My Size, Barely There, Wonderbra, Maidenform, Berlei, and Bonds.
Speed and efficiency are the cornerstones of successful fulfilment and THG looks to be ahead of the game on both counts.
THG Fulfil, its Ingenuity division’s fulfilment and courier management solutions ops, upgraded 10 million customer orders to next day delivery (NDD) in 2024. And at no extra cost to its customers, the division has been “helping to drive a 4-6% increase in customer retention rates”.
The comes as THG Fulfil said it’s “reaping the benefits of its enhanced warehouse automation capabilities” in both its Icon facility in Manchester, and its Omega facility in Warrington.
The former facility spans 780,000 sq.ft, featuring 380 robots and over 1.1 million SKU locations, “enabling THG Fulfil to manage up to one million outbound units daily”.
It noted real-time data analytics “have played a pivotal role” in its operational strategy. According to its own data, more than 82% of all NDD orders are placed after 2pm and 27% are placed after 10pm, “offering a clear incentive for both customers and retailers to extend NDD order periods as late as possible”.
It also said this insight has led to the extension of cut-off time for Next Day Delivery orders to 1am seven days a week, noting Fulfil’s extensive courier network is paramount to enabling this, and it currently has 200-plus courier integrations, delivering to 195 destinations across the globe.
“THG Fulfil is the only solutions provider in the UK that enables brands to offer such a late cut-off for next-day deliveries”, it claims.
It notes too that customers are increasingly shopping later, with a 7% rise in orders placed between 10pm and 1am compared to last year. But they are also increasingly opting for faster shipping, with 77% of its customers “rating speed of delivery as most important, resulting in an 8% rise in customers selecting NDD as an option”.