If anyone thought that Dries Van Noten stepping down from the label he founded would mean a period of it struggling to find its feet, the Puig-controlled company is doing everything it can to disabuse them.
The company has been announcing store opening plans (including a long-awaited London debut) and has also named insider Julian Klausner to the creative helm. And now it has launched a high-profile luxury e-tail offer in a link-up with both Net-A-Porter and Mr porter.
The exclusive capsule collection features six styles at Net-A-Porter and three at Mr porter (seen alongside the wider, curated Dries Van Noten collection the two e-tailers carry).
The company said the capsule “not only marks a key moment in Dries Van Noten’s evolution towards gender-fluid fashion but also celebrates the designer’s remarkable legacy, as he steps down from his role as creative director”.
While the SS25 runway presentation was officially a menswear show, select pieces were showcased on women, “reflecting the designer’s commitment to creating clothes that transcend traditional gender boundaries”.
So Net-A-Porter is offering ‘menswear’ styles, “including standout pieces in bold pinks and smaller sizing”.
It all combines tactile fabrics, from matte leathers to sheer textures, with a “dynamic” colour palette that spans neutrals and vibrant hues.
