Diddy Is ‘Incredibly Proud’ Of Twin Daughters New Streetwear Brand

Diddy‘s twin daughters Jessie and D’Lila are making moves while their father sits behind bars at Fort Dix … ’cause TMZ has learned they’re launching a new streetwear brand.

Jessie and D’Lila officially launched their fashion brand Tuesday … it’s called “12TWINTY1” … and it’s a unisex brand that is sure to start making waves immediately.

Diddy tells TMZ … “I’m incredibly proud of Jessie and D’Lila. They’ve worked hard to build something that’s authentically theirs, and watching them turn an idea into a real business has been inspiring.”

He continues … “This is about two talented young women with a vision, a strong work ethic, and the courage to put their creativity out into the world. I hope people judge 12TWINTY1 on the quality of what they’ve created, because they’ve earned that opportunity.”

The sisters have been teasing their project for several weeks on social media … but now it’s officially online.

That said, we’ll have to see where the girls go with it … because, as you know, Jessie and D’Lila have been seen in great company as of late while their music mogul father does hard time.

These two 18-year-olds have mingled with the likes of Kim Kardashian, Kaia Gerber, and Kylie Jenner, each with their own brands that are at the top of the game.