Eco adventure travel and outdoor clothing brand Craghoppers has moved on to less familiar terrain for its new collection. The retailer has taken to the more manicured surroundings of golf, unveiling its ‘NosiLife’ range for Spring 2025, marking its entry into the sport.
Teaming up with All4golf as its exclusive European retail partner, a key feature for the high-performance golf range for both men and women is its advanced insect repellent technology (presumably for all those who spend time hunting for a wayward ball in the undergrowth where biting insects thrive).
The range aligns with the brand’s expertise in technical fabrics targeting the specificneeds of golfers, saying it “instantly knew itsNosiLife insectrepellenttechnologywould betheperfectsolutionfor the active golfer”.
As well as enabling golfers “to play uninterrupted” Craghoppers said it hasaddressedother key areas for the golf market. These include lightweight, stretch fabricsto give flexibility to move freely and comfortably on the green; tops designed to offer ahigh reach to achieve that perfect swing; protection against strong UVAs (minimum 30UPF); odour elimination that is“unique to the NosiLife technology”; and use of quick-drying, breathablefabrics.
An additional assurance is Craghoppers’ “guarantee for life…a sign of confidence in the quality ofthe range”.
Thenew collection comes witha slim silhouette in classic colourways, with pieces designedto be layered, dependenton the weather.
Itcomprises two lightweight jackets, one fleece, one stretch jersey, a long–sleevedzip neck top, one long-sleeved polo, two short-sleeved polos, a long-sleeved base layerwith a high neck plus trousers for men and women.
Charlotte Jackson, head of Marketing at Craghoppers , said: “We are excited to embark on this journey into theworld of golf.Weidentified that our USPNosiLife insect repellent clothingis perfect for the active golfer who needs protection when biting insects are rife on the course.
“This new collection hasalsobeen designed to exploit Craghoppers’ reputation for durability and a moresustainable approach to clothing production, to offer this new audience functional golf apparel, using recycledmaterials.”
Johannes Jurecka, MD for retail partner All4golf added: “I was already familiar withCraghoppers and their insectrepellent technology… from the outdoors sector, so to work with the Craghoppersteam to bring this amazinginnovation into the golf space has been very rewarding.
“This capsule collection will help stop players being distracted by biting insects like mosquitoes and instead allow them focus on the game in hand.”
The range will be available at all4golf.comfromMarch with broader availability on graghoppers’ website soon after.