Uniqlo Europe — a UK-registered company — has filed its results for the year to the end of August 2024 and they showed its turnover jumping 30% to €1.696 billion, helped by younger consumers tapping into trending items. 

As well as turnover increasing, there was good news on profits with operating profit before one-offs up 50% to €283 million. The company said that the gross profit margin was “maintained at a fairly stable level with positive growth of €268 million”. And net profit for the year jumped from €140.8 million to €222.9 million.

This all came as the number of stores the company operated across the continent rose by 10% to 77 with the number of markets it’s e-commerce team delivers to remaining flat at 26.

That may not seem like a lot of stores for a giant company that has been in Europe for several decades. But the company has rolled out its new stores quite slowly and steadily and its focus on large-format flagships has also meant that a slow approach makes good commercial sense.

The company said the sales increase came as European customers embraced Uniqlo Life Wear products. And of course, those new stores had an impact as well with the first Uniqlo store in Luxembourg opening in October 2023. A reopened flagship in Opera, Paris also helped. Other recent additions to its store portfolio include Edinburgh in Scotland and Rome in Italy, both located in historic buildings with distinctive architecture.

Importantly as well, as mentioned earlier, the company said there was a significant increase among a younger customer base who’ve been enthusiastic about items like the mini-round shoulder bag, bra-top and pleated trousers that went viral during the summer.

Under Armour has officially signed high school basketball player Eli Ellis to its roster of athletes. 

Known for his deep shooting range, elite confidence, and relentless drive, Ellis embodies the brand’s competitive spirit and commitment to excellence.

To mark the signing, Under Armour is spotlighting Ellis in the latest installment of its “Let Them Talk” campaign, created in collaboration with viral content powerhouse RDCWorld. Blending RDCWorld’s signature humor with the high-intensity world of basketball, the campaign captures the mindset of Under Armour’s top athletes—those who don’t just hear the doubters, but use the noise as fuel to rise even higher.

This second installment of Let Them Talk debuted last week during NCAA tournament coverage, featuring The University of South Carolina. With new episodes rolling out through March and April across streaming platforms, Under Armour’s digital channels, and social media, the series showcases an elite lineup of UA athletes.