Courrèges continues to expand internationally by opening its third boutique in South Korea. The Parisian house, already present in the city of Busan and in Gangnam, Seoul’s business district, has opened a second address in the Korean capital, in the shopping district of Myeongdong. Once again, the Courrèges boutique is incorporated within a branch of luxury department store Shinsegae, the house’s distributor in the country.
The new Courrèges boutique in Seoul, Korea – Courrèges
Courrèges’s new space is located on the third floor of the Shinsegae Department Store Main, New Building, and is the house’s largest in South Korea, with a retail area of 78 square metres. The interiors are inspired by the aesthetic codes developed with creative director Nicolas Di Felice for the long-standing Courrèges flagship on rue François Premier in Paris, inaugurated when Di Felice joined the house in September 2020. The décor features the same milky white, aseptically futuristic spaceship atmosphere that characterises all Courrèges stores, with mirrored walls and minimalist furniture and product displays.
The boutique currently sells the men’s and women’s SS25 collections, as well as shoes, handbags, jewellery and perfumes. A display case at the entrance showcases one of Courrèges’s signature handbags, ‘The Holy Bag’, a revamped version of an archival model launched in February 2024, alongside oblique wedge sandals. Another section of the boutique is reserved for the Réédition collection.
The Parisian house was founded by André Courrèges in 1961, and was bought in 2018 by Artémis, the investment company of Kering’s Pinault family. Marie Leblanc was named CEO of Courrèges last October. The house currently operates 10 stores worldwide: three in Paris, alongside two shop-in shops, one at Galeries Lafayette and the other at Printemps; two in the USA, in Manhattan’s SoHo district and in Costa Mesa, south of Los Angeles; and three in South Korea.
In just a few years, Di Felice has managed to give a new look to Courrèges, smoothly combining the house’s codes with a fresh, cool and contemporary fashion vocabulary very much of its time. Di Felice’s style is characterised by sharp, sculptural cuts, geometric lines, and a touch of so-called ‘sexitude’, as vibrantly illustrated once again by Courrèges’s recent Paris Fashion Week show on March 5.
