Iceberg opened Milan Fashion Week in signature style. The fashion brand, produced by Gilmar and celebrating its 50th anniversary, infused its Fall-Winter 2025/26 collection with a blend of Italian attitude, English heritage, and Irish knitwear expertise. Once again, British designer James Long took the creative helm, delivering a collection that balances tradition with contemporary edge.
“The heart of Iceberg is in the knitwear, and it is in mine as well. I consider this season’s collection to be quite cozy—comfortable yet always ultra-desirable. I wanted to celebrate the knitting, techniques, and treatments we love, blending them with tailoring that plays between tradition and subversion, in a dynamic, sporty dimension that is always in motion,” creative director James Long told FashionNetwork.com. “I focused heavily on the shapes of the garments. Laces structure the pieces, while knitwear techniques are pushed beyond their limits to express a strong point of view. Iceberg’s positive energy is embedded in these smart, metropolitan looks. My guiding principle was ‘freedom’—in textures, in the use of colors, and in a mix of smart constructions with a balance of softness, femininity, and draped fabrics, because I also love tailoring.”
“This is an extremely complex and uncertain time, and the challenge for both creative direction and company leadership is to find the right path when everything feels so complicated,” said Paolo Gerani, CEO of Gilmar, speaking backstage at the défilé. “The state of fashion is intricate—you can’t sum it up in just a few words. Some markets are more fluid and spontaneous, but at the same time, there is a shift in the globalized approach, which is changing the way fashion operates. There seems to be a growing detachment, not just due to general uncertainty but also because of a shift in consumer attitudes. Shoppers are now far less drawn to what was once considered ‘fashionable.’ Today, they seek more democratic, affordable pieces and are no longer chasing constant, frantic change.”
“In our industry, there are so many variables to consider. At Gilmar, we strive to stay true to ourselves and always deliver high quality, embracing a democratic Made in Italy approach, even in terms of pricing,” Gerani continued, though he acknowledged the ongoing challenges in the sector. “Some brands are thriving, but the core of the business is struggling. The outlook is complex, and I don’t have a clear vision of what lies ahead. I can’t predict when this period of uncertainty will pass—I can only hope that the wars and the resulting economic and financial tensions will come to an end. Beyond that, I believe greater attention must be given to employees and workers, who now have very little spending power. Reviving the economy will be extremely difficult.”
Returning to the collection, a ribbed gray sweater stands out with its wide sailor collar, paired with tailored, masculine-cut pants cinched at the waist with a mock-croc belt. The ribbed knit dresses feature an open collar, a dropped waist, and a pleated skirt with fluid movement, layered over a check poplin miniskirt with ruffles for a playful contrast of textures and lightness.
Check tailoring achieves a balance between softness and structure, with a collar finished in faux leather for added character. A tuxedo shirt with ruffles is so delicate it verges on transparency. A masculine double-breasted check suit is layered under a lace-up poplin coat, finished with raw edges to subvert classic tailoring conventions. The color palette explores three key shades: variations of blue, pinkish gray, and tweed mustard.
Since its inception, Iceberg has made knitwear experimentation its signature. This season, it takes form in navy maxi stripes on an oversized ribbed sweater, accented with wool panels on the shoulders for contrast and a sporty touch. The high collar rises snugly, lined with faux shearling for added warmth. Meanwhile, oversized inlaid wool plaid coats are structured with faux leather details and profiled edges, paired with knee-length poplin skirts featuring soft ruffles and metallic eyelets.
The collection also introduces a wool city coat seamlessly sewn onto plaid poplin fabric, as well as a faux leather jacket with a cracked effect that reveals color as it creases. Cardigans take on a sculptural quality through bonding techniques, styled effortlessly with soft jeans and sneakers. Tailored pants complete the lineup, offered in low-waisted, beltless designs with inverted pleats finished in satin or faux leather piping along the seams.
Closing the show were two oversized cardigan coats, so wide they featured an integrated scarf that skimmed the floor, almost like a wedding dress.
Accessories stood out, including mock-croc sandals with triple buckles and a medium heel, as well as flat boots with a minimalist design. Belts in crocodile print ran throughout the collection, while maxi bags in faux crocodile leather offered versatility from day to night.
Ahead of its US physical retail entry and wider growth plan, Gymshark has promoted Kim Dolder, general manager of North America, to the additional role of chief commercial officer.
Kim Dolder
Becoming the retailer’s first board member to be based in the US, Dolder will continue to operate out of New York, reporting to founder and CEO Ben Francis and leading Gymshark’s US office.
Dolder, who joined the sportswear brand last May, will see her additional role to ensure the business “has the single architecture in place to become a fully omnichannel enterprise”.
She will also be responsible for “driving revenues, introducing new products and scaling its business channels”.
Dolder said: “Gymshark has had an unbelievable 12 years as, predominantly, an e-commerce company, but it’s no secret that we are pivoting to become an omnichannel organisation.
“So to step into the CCO’s shoes and play a role in evolving the incredible brand we’ve built so far, building our retail footprint and expanding our wholesale and franchise partnerships is beyond exciting.”
Francis added: “If we are to become an iconic 100-year brand, there are two things we can’t compromise on — being global and being omnichannel. To achieve them, we need a chief commercial officer who can be the architect to create the blueprint to get us there.
“I can think of no one better than Kim to step into this role. Kim is our first chief based in the US, so this serves as a real sign of intent of our global ambitions. Since joining, she has already added so much value to our North American operations and her experience, insight and sheer will to win will definitely take Gymshark to new heights.”
Last week, the company announced it will debut a US flagship store in New York later this year. The 13,000 sq ft Bond Street unit will be its third flagship after London’s Regent Street.
Last June, it moved its North America headquarters to New York and welcomed over 7,500 members to its biggest ever sporting event in the city the following month.
Frasers Group has launched the first of an enhanced customer experience and loyalty programme for its biggest retail brand Sports Direct. The group’s first such scheme in the UK, it also intends to roll out similar membership programmes across its other fascias, including Flannels and Frasers, group CEO Michael Murray has said.
Sports Direct
Called Sports Direct Membership, it will introduce a new benefit-based programme “designed to reward loyal customers with exclusive benefits, personalised offers and a seamless omnichannel experience”.
This will include tailored rewards and offers, available in-store and online, “unlocking more benefits and greater value the more they shop”, the group said.
Working closely with “valued brands, including Everlast” as part of the group’s “ongoing digital elevation”, it aims at “further connecting the dots between their customers in-store and online shopping behaviour and offering enriched and personalised experiences”.
Membership will be free and open to everyone who creates an online account and exclusive benefits include: offers and discounts; monthly prize draws; access to member events and experiences; and brand benefits including free access to the Everlast Gyms fitness app and discounted Everlast Gyms membership.
A curated customer experience will also include personalised recommendations based on previous purchases; real-time alerts and push notifications and an easy-to-use Members Pass in app or digital wallet.
Murray added: “Sports Direct Membership marks the next step in the digital transformation and elevation of our retail business, with the aim of delivering a truly seamless omnichannel shopping experience. This will allow us to understand our customers even better and, in turn, they will benefit from unique, personalised offers from their favourite leading sports brands and derive more value when they shop at Sports Direct. Our ambition is to extend these rewards to all our [group] customers.”
Swarovski’s recent Ariana Grande collab launch was huge deal for the company and garnered headlines globally. It was also a major move operationally with the company opening some department store pop-ups in key locations where it hasn’t previously had a presence. In the UK, it appeared in Harrods for the first time and FashionNetwork.com caught up with UK General Manager Craig Ash to find out how that has gone.
Craig Ash at the Harrods pop-up – Swarovski
FashionNetwork.com: Why did you choose Harrods for the big UK Ariana Grande launch?
Craig Ash: When we brought together Ariana Grande, a global pop icon, and Swarovski, one of the world’s most iconic luxury jewellery brands to create a capsule collection, we knew we needed to find a special place to launch it in the UK. Harrods, as one of the most iconic department stores in the world, made total sense as this environment really represents the joyful extravagance that runs through our brand. The team at Harrods also saw a strong synergy and we worked together to create a truly remarkable space for customers to discover this unique collection.
FN: Given your first entry into Harrods, are you planning more collaborations with other department stores?
CA: Swarovski’s Luxury Brand positioning matches perfectly with high-end department stores so we will continue to explore future collaborations within this sector. We already work with several department stores such as Selfridges, Harvey Nichols, Frasers and John Lewis and we look forward to further expansion moving forwards with both existing and new partners.
FN: How important do you think luxury department stores and generally wider distribution are to a brand like yours at present?
CA: Department stores such as Harrods that allow us to create unique luxury experiences for our customers are very important to our brand. Our distribution strategy is to deliver Luxury@Scale and this means not only having our own stores in great locations but also collaborating with department stores and independent retailers to make the brand accessible. We don’t believe that luxury is about having a super small distribution footprint or charging excessively high prices. Luxury is ultimately providing true value to the customer and creating a feeling of joy, so luxury department stores provide a great environment to do this.
FN: Where else are you running pop-ups? I notice that you’ve opened one at Heathrow Airport — is this a key strategy for travel retail or just a one-off?
CA: Our teams worldwide have launched pop-ups in iconic Luxury location’s in Paris, Dubai, NYC, Mexico City, Toronto and Buenos Aires to celebrate the collection launch. Heathrow was selected as the only travel retail location worldwide, and we have partnered with Avolta to create an immersive shopping experience here for travellers.
Ariana Grande – Swarovski
FN: What has been the response to the Ariana Grande collab? I notice you’ve had a lot of publicity around it. Has this translated into sales? And are we likely to see further collabs with Grande (or any other celebs) in the near future?
CA: The reaction to Ariana Grande’s Capsule collection has been nothing short of sensational and the timing of this has coincided with Valentine’s Day and also now Mother’s Day, which has allowed us to offer our gift buyers truly unique product for their loved ones alongside our self-purchasing customers. We have seen the quickest rates of sale on this product that I can remember, which is no surprise given the combination of savoir-faire with contemporary coolness that the collection brings. Swarovski has always been intertwined with pop culture and we have worked with a wide breadth of incredible designers, actresses, models, singers and individuals who shape the zeitgeist, which we will continue to do moving forwards.
FN: Of course, all this talk of pop-ups doesn’t minimise the importance of your own standalone stores. How has the Regent Street store that opened in late 2024 been faring?
CA: The Regent Street store has been trading especially strongly since opening. We were delighted to secure this new location last year as Regent Street was an obvious gap in our London store portfolio. Now alongside our Swarovski boutiques in Oxford Street, Covent Garden, White City and Stratford we have great coverage in our key city, alongside new stores in Canary Wharf & Battersea which we also opened last year.