American lifestyle brand Cole Haan announced on Monday a new distribution partnership with HiMaxx, a leading Chinese retailer.
Cole Haan partners with HiMaxx to expand in China. – Cole Haan
As part of the partnership, HiMaxx is launching a dedicated premium branded division to focus on Cole Haan with the aim to expand the brand across China.
Jason Hou, co-founder and board member of HiMaxx, will lead this new division, overseeing the operation of more than 30 existing Cole Haan stores in Hong Kong and Mainland China, and spearheading plans to increase the brand’s retail footprint.
“Cole Haan is a leading global lifestyle brand. This premium position requires an equally exceptional retail development and operating expert with proven success throughout Mainland China and Hong Kong. We are pleased with our selection of HiMaxx to drive our business forward,” said Jack Boys, CEO of Cole Haan.
HiMaxx, founded in 2017, has earned a reputation as a retail leader in China with its multi-brand outlets specializing in footwear, clothing, accessories, and beauty.
Cole Haan’s recent innovations, such as the ØriginalGrand 2.0 with Skyweave technology, aligns with the growing demand for premium footwear in the country.
“When we founded HiMaxx in 2017, we always envisioned a multi-channel strategy for our company. We have spent the past seven years perfecting our real estate development, distribution systems, and retail operating platform,” said David Wang, founder & CEO of HiMaxx.
“This next phase of our development, partnering with Cole Haan, a global leader in crafted and innovative footwear and accessories, will add another vital dimension to the HiMaxx company. My partner, Jason Hou, will focus on building this division and growing the Cole Haan brand to elevate consumer experience throughout China.”
Cole Haan is currently distributed in over 100 countries across the world.
