A 200th anniversary deserves a major statement and Clarks has made just that. The UK’s heritage footwear business marks the major milestone of shoemaking heritage with a documentary film, ‘From Somerset to the World’.
The documentary celebrates the brand’s journey from humble beginnings in 1825 in Street, Somerset, “to becoming one of the most recognised and loved footwear brands in the world”.
Narrated by Yasiin Bey, aka Mos Def, the American rapper and actor, and directed by Set Free Richardson, the film highlights Clarks’ “evolution, cultural relevance, and global impact”.
It interviews a host of celebrities and influencers about their associations with the brand including musicians Liam Gallagher, Big Youth, Raekwon, Ghostface Killah, singer Lila Ike, DJ/presenter Becca Dudley, British-Jamaican designer Martine Rose, Dutch designer Danielle Cathari, and Jamaican former footballer Allan ‘Skill’ Cole.
Gallagher, who is due to launch his second collaboration with Clarks this year, reflects: “My earliest memories of Clarks, is probably when I’ve gone to school… because everyone was wearing them, they were the all the rage back then. I wore Clarks all the way through the ‘90s, got lots of memories… I don’t think there is any other brand for me, really… I find it hard to even look at other brands… Clarks have never let me down.”
Cathari also shares her perspective in the film: “Clarks introduced me to footwear outside of sneakers… What I think Clarks represents for women today is versatility. You know, the little black dress is to apparel what Clarks is to footwear.”
The documentary is now available to watch globally on the Clarks and Clarks Originals Instagram channels @ClarksShoes and @ClarksOriginals.